Marketing Management Assignment Example | Topics and Well Written Essays - 500 words

Marketing Management - Assignment Example The company also plans to raise the prices of the brand in the future to cater for the rising price of raw material used in the production of the beverage (New, 2011). The company in an effort increase the pricing is also cautious about the effect of the rise on the volume of their sales. There is a probability of reducing the volume of sales when compared to the previous years. The company also faces the problem of their customers switching to the competitors soft drink. In view of all this, the company carefully looks at the probable way of raising the price without affecting their volume of sales (New, 2011). The coca cola company employs the two channels of distribution the direct market channelling which involves dealing directly with the customer. This direct marketing channel can also have intermediaries who are the wholesalers and retailers. The other channel is the business distribution channels the organisation utilises its own sales group to sell to business customers. This does involve multilevel distribution. This is the most commonly used procedure by the coca-cola company (MKT300, 2008). The business distribution channels consist of manufactures representatives and industrial distributors as the intermediaries. The manufactures in the direct marketing ensure that consumers get the soft drinks in time. They sell to the consumer in bulk or retail amounts and at an affair price. The retailers also ensure that consumers get the goods they usually sell in small quantities and a higher price than the manufacturers. In the business, distribution channels the manufactures representatives do sell in bulk to the industrial distributors or the Industrial customer. The distribution channels ensure that the goods reach the customer on time and in the right manner (Coca-Cola Company, 2008). Company’s monitor their channel performance to be able to plan. The channel

Animal Farm Essay Example for Free

Animal Farm Essay The novel Animal Farm was cleverly written by George Orwell to make fun of the Russian government. Orwell made all of the events in the book relate to an event during the Russian revolution. The rebellion in George Orwell’s Animal Farm represents the Russian revolution during the reign of Joseph Stalin. This novel is an allegory that can be taken as a children’s book or a book with a serious political opinion. George Orwell was born in India in 1903 to the name Eric Arthur Blair. He was a very opinionated man who despised political lying. Orwell strongly believed in a form of government called socialism. He moved to England an attended Eton college. Shortly after, he moved back to India and joined the Indian Imperial Police for five years. After doing a variety of jobs around France he started to write articles until beginning to write his books. In the sources I used the definition of the Russian Revolution is â€Å"Russian Revolution, violent upheaval in Russia in 1917 that overthrew the czars government.† In the novel the rebellion of the animals was a violent upheaval on Manor Farm that overthrew Mr. Jones. Orwell’s point in writing this novel was to show the stupidity and flaws of the Russian government and the stupidity of the events that took place in the time period of the rise of communism. The main events that happen in the novel go word for word to what major events took place during Porter 2 the rise of Joseph Stalin. In the Russian Revolution Joseph Stalin took the words of the beloved Karl Marks and used them to gain power for his own doing. The same thing happened in Animal Farm when Napoleon used the words of Old Major to start his own Revolution. George Orwell’s Animal Farm is a story about rebellion. The farm animals rebel against Mr. Jones, the farm owner, because of neglect. When the animals chase out Mr. and Mrs. Jones, the animals immediately rejoice. The pigs gain control of the farm. They soon forget the real meaning of â€Å"Animalism† and the other animals cannot tell the difference between the humans and the pigs. Orwell’s Animal Farm parallels the characters, events, and socialism of the Russian Revolution. The characters in Animal Farm favor the main personalities of the Russian Revolution. Mr. Jones is a reflection of Czar Nicholas II, who lost control of his reign by rapid industrialization. The rebellion in the novel mirrors the R ussian revolution. The windmill is a symbol for Stalins Five-Year plan. Just a windmill was promised to make the animals life easier. The Five-Year Plan was supposed to improve Soviet industry to the point that the people’s life would be made easier. Stalin also thought that the Five Year Plan would increase production and allow the soviets to shorten the workweek. And just like the windmill, and Stalins plan was an utter failure. After the destruction of the Windmill, the Animals decided to build another one. Just like how Stalin kept churning out new Five-year Plans. Always promising that each new plan would solve all of Russias problems. The same as Porter 3  when Napoleon kept on making up plans that would benefit him in the long run. It all started when the hens refused to give their eggs up to the pigs. Napoleon then decided to starve them until they change their minds. Several of the hen’s die, and the rest simply give up. Soon after, Napoleon calls a general meeting. The dogs drag out several pigs. The pigs confess that they were working with Snowball and Mr. Frederick, and a moment later the dogs tear their throats out. After that, the same thing happens with the surviving hens from the rebellion. At the end, there is a pile of corpses by Napoleons feet. What we have here is a nightmare that mirrors to the Great Purge. The Great Purge took place between 1936 and 1938. Working to eliminate every last trace of the people Stalin had executed or sent to Gulag labor camps. Many of those who died, died because they claimed association with Leon Trotsky. Estimates of how many died in the purges ranges from about 500,000 up to 2 million. Stalin and Napoleon were evil men. Orwell was a very clever man. He had a lot of ideas on how government should be run. He also was a very talented writer. Using those skills he crafted the novel our class read Animal Farm. This novel could be read at an elementary level or at a high school level with a huge political perspective. Orwell cleverly used the story of animals taking over a farm to make fun of the communist government. In doing so he included the events as told in my past paragraphs. The Russian Revolution, Stalin’s Five-Year Plan, and The Great Purge. All events secretly mentioned in the form of a children’s fable. Orwell was truly a clever man.

The Shift from Realism to Impressionism Essay -- Realism, Impressionis

Both Realism and Impressionism began in France with both art periods lending to the world unique techniques, aesthetic approaches and subjects in painting. While Impressionism stemmed from Realism, it can be argued Impressionism ultimately lead to continued individual expression in art through out the historical art periods to follow. The art period of Realism from 1845 to 1900, has roots which trail back to mid 1800s France and developed as a reaction to the often exaggerated emotionalism of the former art period of Romanticism. Realist artists instead strove to depict the seriousness of every day life. To show subjects or scenes just as they were without involvement of religion, mythology or history. McDowall (1918) pointed â€Å"At the bottom of realism, in all its variations, seems to be the sense of actual existence; an acute awareness of it, and a vision of things under that form. It is a thoroughly natural feeling, it is, in fact, the primitive attitude of man† (p. 3). In painting, film and literature artists aimed to present things as they appear. A major social condition that contributed to the emergence of Realism was the Industrial Revolution. With its mass machinery production of products, the Industrial Revolution not only created an explosion of railroads and cities but also an explosion of wealthy middle class and poor working class. The discovery of photography in 1839 by Daguerre and others also resulted in a growing trend to copy everyday life, which in turn sprouted the appeal of realism in art. Buser (2006) noted that during the Industrial Revolution the rules of life were the fundamental ideas of technology, science and practical business sense. Buser (2006) further theorized â€Å"Since progress in these... ...rowther (2005) reflects â€Å"One can draw a direct line from the Impressionist, through the Post-Impressionists and Neo-Impressionists, to the Fauves, the Cubists, the Symbolists and ultimately to Abstract Expressionists†. Artists through the ages continued to experiment with new technique allowing modern art to evolve and take shape.  References Bingham, J. (2009). Impressionism. Chicago, Illinois: Heinemann Library. Buser, T. (2006). Experiencing art around us. USA: Thompson Wadsworth. Crowther, J. (2005). Impressionism: more than meets the eye. Retrieved from http://www.artist-perspectives.com/articles/impressionism.htm Janaro, R.P., & Altshuler, T.C. (2009). The art of being human: the humanities as a technique for living. Pearson Education, Inc. McDowall, A.S. (1918). Realism: a study in art and thought. London: Constable and Company LTD.

Top 10 Commercial :: GCSE Business Marketing Coursework

Top 10 Commercials Introduction We are said to spend two years of our lifetime watching commercials on television. If we spend that much time on watching something, that something better be very good and worthwhile. The video Top 10 Commercials ranks ten America’s favorite commercials of all time based on the commercial’s creativity, originality, inventiveness and style. Commercial clips are one genre of art form with a very different objective from any other art—to sell goods. These commercials are very successful achieving their AIDA, and they do so in various forms; the commercial clips amused me very much, and they just did what they are supposed to on me. Video Contents— Categorizing the ranked commercials It was a very interesting learning experience to see how different commercials have different ways of achieving the same goal of â€Å"selling†Ã¢â‚¬â€some of them spot their target market and focused only on the TM, where others may want to be â€Å"catchy† to any potential viewers or to be a pure attention grabber. Commercials Focused on Their TM Bartles and Jaymes Wine Cooler commercial and Life Cereal commercial can be categorized in this type. Mr. Bartles speaks in Southern accent in a very calm tone and tells us how their wine cooler can be so soothing after working hard for a day with his non-speaking buddy Mr. Jaymes. This commercial intentionally picked these two Mid West guys to represent the product for its TM to relate to these men—very genuine, somebody just like themselves. Life Cereal had overlooked who its real target market was until the company realized that the children were the ones who eat the product. Again, Life Cereal also used characters the TM children would relate to in the commercial, and let them speak their â€Å"own language† just like Bartles and Jaymes spoke good old American Southern English—â€Å"Mikey likes it!† The Noxzema Shaving Cream can be also sorted into this category, as well as being a great attention-getter, because the woman is not â€Å"seducing† the wives or the girlfriends who have to buy shaving cream for their men, but the user themselves. She wanted men in America to â€Å"take it all off†, and the guys didn’t feel too bad about it either. â€Å"Catchy, Catchy, What a Cutie Speedy is!† Jingle, characters and animated icons and catch phrases make the commercials stick to consumers’ heads and they keep doing their jobs outside of their airtime.

Function proposal Essay

Thank you for your enquiry to hold a private function at aqua dining. A dinner is on a Sunday night only from 6.30pm11.30pm. We cater for both a 3 course sit down style or cocktail style event. The sit down menu allows your guests on the day or night to choose their meal from 3 entrà ¯Ã‚ ¿Ã‚ ½es, mains and desserts. Both styles of functions can cater for all dietary needs whether they are vegan, vegetarian, coeliac, an allergy to seafood or just plain eaters. The current menus and beverage package are attached. The beverages, which are included within the package price, are served through out the duration of the function. To ensure the use of fresh seasonal produce the menus are subject to change. We have a list of preferred suppliers which can assist you in organising AV, flowers, chair covers, music and photography. We can set up your specific requirements for your use during your function at no additional cost. The price for a sit down function for 50 guests is $3700 – $5500 (inclusive of room hire and beverage) with additional guests being $100 each. The price for a cocktail style event for 50 guests is $2500 – $3350(inclusive of room hire and beverage) with additional guests being $80 each. Children’s meals (12 years and under) and service meals are $40 each. To make a booking we require a deposit of $1500 with the balance due 14 days prior to your function. A tentative booking will not be held without a deposit. Payments can be made by cheque, cash or credit card (credit card payments incur a 23% fee). Please note that this price is for functions held during 2008. The prices may be subject to change in 2009. Bookings cancelled within 3 months of the booking date incur loss of full deposit. The deposit less 10% will be refunded if the booking is cancelled 3 months or more prior to the booking date. If the booking is transferred more than a month prior to the date 10% of the deposit is withheld. If the transfer is less then a month prior to the booking 50% of the deposit is withheld. For further information or to make a booking contact our function manager – Jo Beshara on 02 9999 1234 or email jo@grandhytte.com Regards Meredith Armstrong – General Manager 1. Venue Room Options and Cost (include GST) Corporate functions are welcome to create a room plan suited to your specific requirements. Patrons are of course encouraged to come down regularly and get a feel for the room prior to the event. The followings are suitable room for 50 guests. All packages include venue hire, in house tables & chairs, table linen, glasses, crockery, cutlery and background music. If you want to discuss more how we can help make your event perfect, please call our Functions Coordinator Room One – The Chandler Room With its ceiling mounted projector, hot red lounges and access to the roof top Zen garden, The Media Room is available for that event when you want it a little more casual and intimate. It is also the perfect room for sit down dinner of up to 50 people. * Room Hire – $350 * Function Duration – area reserved till midnight. After midnight the area will be open to the public * Room Facilities – direct access to designated smoking area, bar area, male/female bathrooms, projector, audio visual, built in screen, built in microphones, speaker system & dance floor if required * View – river View Room Two – The Grange Room The Green Room is a smaller more intimate boardroom with its floor to ceiling windows boasting expansive views that can be used for smaller parties, intimate dining of up to 50 people or corporately for meetings. * Room Hire – $250 * Function Duration – area reserved till midnight. After midnight the area will be open to the public * Room Facilities – male/female bathrooms, bar area, audio visual, wall screen & dance floor if required * View – garden View 2. Floor Plan Banquet style is most suited for fund raising function. A large conference can be arranged in smaller groups seated around round or rectangular tables where group and workshop activities can be performed through the conference. The banquet style also encourages attendees to network with their immediate group at the conference. Room One – The Chandler Room 1,200 sq. ft, 30†² x 40†², not include foyer area (A) (B) Room Two – The Grange Room 1,100 sq. ft., 22†² x 50, not include foyer area (A) (B) 3. Menu Suggestions and Cost 3.1 Set Menu Options (include GST) The following is a sample of a set dinner menu available for fund raising functions. Costs may vary depending on the type of menu selected. Gluten Free, Dairy Free and Vegetarian Options are also available on request. All Set Menus are subject to availability of the freshest seasonal produce and may change if not available. Set Menu One – $34.95 per person Please choose from one of the following Entrà ¯Ã‚ ¿Ã‚ ½e * Spicy marinated calamari rings, lightly crumbed & served on a salad of roquette leaves, spanish onion & parmesan cheese accompanied with lemon & citrus caper aioli * Grilled Turkish bread brushed with garlic & olive oil, served with a selection of inhouse dips Main * Grilled Atlantic salmon on wild mushroom & soba noodle salad, topped with wasabi hollandaise sauce, served with lemon * Oven-baked chicken supreme filled with semi-dried tomato & basil cream cheese topped with tomato & avocado salsa, served with petit salad & chips Set Menu Two – $44.95 per person Please choose from one of the following Entrà ¯Ã‚ ¿Ã‚ ½e * Spicy marinated calamari rings, lightly crumbed & served on a salad of roquette leaves, spanish onion & parmesan cheese accompanied with lemon & citrus caper aioli * Grilled Turkish bread brushed with garlic & olive oil and served with a selection of inhouse dips Main * Grilled Atlantic salmon on wild mushroom & soba noodle salad, topped with wasabi hollandaise sauce, served with lemon * Oven-baked chicken supreme filled with semi-dried tomato & basil cream cheese topped with tomato & avocado salsa served with petit salad and chips * Eye fillet served with caesar salad & chips with your choice of sauces Dessert * Flourless chocolate cake with double cream & strawberries * Sticky date pudding with rum raisin ice cream * Pavlova with fresh fruit, chantilly cream and passion fruit pulp Set Menu Three – $54.95 per person Served alternatively Entrà ¯Ã‚ ¿Ã‚ ½e * Spicy marinated calamari rings, lightly crumbed & served on a salad of roquette leaves, spanish onion & parmesan cheese accompanied with lemon and citrus caper aioli * Tapas plate for one with roasted marinated vegetables, smoked salmon, marinated mussels fingers if Turkish bread & European delicacies served with a selection of dips & spreads * Plate of 6 natural oysters served on rock salt with lemon to taste Main * Grilled Atlantic salmon on wild mushroom & soba noodle salad, topped with wasabi hollandaise sauce, served with lemon * Oven-baked chicken supreme filled with semi-dried tomato & basil cream * Cheese topped with tomato & avocado salsa ,served with petit salad & chips * Fillet mignon grilled to a smoky flavour, served with caesar salad & chips with your choice of sauces Dessert * Flourless chocolate cake with double cream & strawberries * Sticky date pudding with rum raisin ice cream * Pavlova with fresh fruit, chantilly cream and passion fruit Pulp Vegetarian Options – available with all Set Menu’s Entrà ¯Ã‚ ¿Ã‚ ½e * Pesto & bocconcini pizza bread * Chickpea battered vegetables served with accompanying dipping sauces Main * Slow roasted pumpkin & baby spinach salad with pine nuts, artichoke hearts & roasted capsicum with balsamic dressing * Flat field mushrooms topped with pesto, fetta cheese, semi-dried tomato & basil, served with petit salad & chickpea vegetable stack Note: All appropriate staffing is also included in the package price. 3.2 Cocktail Style Options (include GST) The following is a sample of cocktail style menu available for fund raising functions. Costs may vary depending on what you selected for canapà ¯Ã‚ ¿Ã‚ ½s. Gluten free, dairy free and vegetarian options are also available on request. Please inform us first. All dishes are subject to availability of the freshest seasonal produce and may change if not available. Cocktail Style One – $35 per person Your selection of 3 hot & 3 cold canapà ¯Ã‚ ¿Ã‚ ½s Cocktail Style Two – $42 per person Your selection of 4 hot & 4 cold canapà ¯Ã‚ ¿Ã‚ ½s Cocktail Style Three – $48 per person Your selection of 5 hot & 5 cold canapà ¯Ã‚ ¿Ã‚ ½s + 1 substantial item Cold Canapà ¯Ã‚ ¿Ã‚ ½s * Caramelised apple & blue cheese crustini * Rare roast beef & horseradish en croute * Smoked salmon & wasabi cream cup * Chicken & smokey paprika mayo fingers * Roasted eggplant & fetta cigars * Greek spanokopita * Turkish bread with dhakka & virgin olive oil * Sesame, shallot & lime seared prawn in a spoon Hot Canapà ¯Ã‚ ¿Ã‚ ½s * Thai chicken filo wrap * Long prawn wonton * Fetta & roast pumpkin pie * Buttermilk & chive pancakes * Indian vegetable Pakoras * Double smoked bacon & cheese quiche * Tandoori chicken goujons * Breaded Italian style whiting fillets Substantial items (served in noodle boxes) Cold * Chicken caeser salad * Grilled Mediterranean vegetable salad Hot * Chicken harissa, pappadum & fruit chutney * Singapore noodles & Asian greens 4. Beverage Suggestions and Cost 4.1 Beverage Packages (include GST) For the duration of your 5 hours function unlimited consumption, these are different great option for a beverage that gives your guests to test two types of wines and non-alcohol drinks (juice, soft drink, coffee & tea). Also, our staff will refresh your drinks if your guests desire. You may like to continue with waiter service of drinks or we can arrange a bar area for later. Our drinks are as follows. Please choose 1 white & 1 red wine from each beverage packages. Standard Beverage Package – $35 per person * Stephen John N.V. Blanc de Blanc, Clare Valley SA * Willow Bridge Chardonnay, Geographe WA * Willow Bridge Sauvignon Blanc Semillon, Geographe WA * Willow Bridge Cabernet Merlot, Geographe WA * Willow Bridge Shiraz, Geographe WA * Hahn Premium Light, XXXX Gold, Tooheys Extra Dry + soft drink & juice Deluxe Beverage Package – $50 per person * Miceili Methode Champenoise, Mornington Peninsula VIC * Shottesbrooke Sauvignon Blanc, McLaren Vale SA * Shottesbrooke Chardonnay, McLaren Vale SA * Shottesbrooke Cabernet, McLaren Vale SA * Shottesbrooke Merlot, McLaren Vale SA * Hahn Premium Light, XXXX Gold, Tooheys Extra Dry + soft drink & juice Note: To upgrade beers to Crown Lager & Coronas add an extra $8.00pp. All appropriate staffing is also included in the package price. 4.2 Cocktails List (include GST) Cocktails are an additional price per guest as they are not included in the beverage package. Please choose a maximum of 2 cocktails to be served to your guests. In addition, fruit juices, coffee, tea, soft drinks and sparkling water will be available. Bellini Cocktails – $10 per person * Peach Bellini * Lychee Bellini * Apricot Bellini Fresh fruit puree, Fruit liquor, Prosecco Long Cocktails – $12 per person * Long Island Ice Tea Gin, Vodka, White rum, Cointreau, Tequila, Cola * Aqua Ice Tea Gin, Vodka, White rum, Cointreau, Blue curacao, Lemonade * Lynchburg Lemonade Jack Daniel’s, Lemon juice, Sugar, Lemonade Sour Cocktails – $12 per person * Vodka Sours Fresh Lime, Sugar, Vodka * Whiskey Sours Fresh Lime, Sugar, Whiskey * Pisco Sours Fresh Lime, Sugar, Pisco Note: All appropriate staffing is also included in the package price. 5. Running Sheet Timing details is a very important aspect of running a function. Determining the appropriate times for the different stages of the function will ensure the food and beverage and technical arrangements can be timed and coordinated to coincide with the function timing requirements. Set menu function: Guests Arrival 6:30pm Pre-dinner Drinks 6:45pm Seated for dinner 7:05pm Entrà ¯Ã‚ ¿Ã‚ ½es Served 7:15pm Speeches & Presentations 7:50pm Mains Served 8:30pm Entertainments 9:30pm Desserts/Drinks 10:00pm Coffee 10:30pm Departure 11:30pm Cocktail function: Guests Arrival 6:30pm Pre-drinks 6:50pm Seated for dinner 7:10pm Cold canapà ¯Ã‚ ¿Ã‚ ½s Served 7:20pm Speeches & Presentations 7:50pm Hot canapà ¯Ã‚ ¿Ã‚ ½s Served 8:30pm Entertainments (DJ,dance) 9:30pm Departure 11:30pm Note: The drinks provide through whole cocktail function. 6. Preferred suppliers à ¯Ã‚ ¿Ã‚ ½ Event Services Andrew Dudley 0422 206 353 www.eggnspoon.com.au à ¯Ã‚ ¿Ã‚ ½ Music & Entertainment Bethanie Tobin 02 9419 4200 www.nhmentertainment.com.au à ¯Ã‚ ¿Ã‚ ½ Flowers and Table decorations Ria Gradon 0403 798 598 www.pollenflowers.net à ¯Ã‚ ¿Ã‚ ½ Chair covers Edna Reed 02 9871 1599 e.reed@bigpond.com à ¯Ã‚ ¿Ã‚ ½ Photography Graham Monroe 02 9960 4600

10 Steps for Editing Your Own Writing

10 Steps for Editing Your Own Writing 10 Steps for Editing Your Own Writing 10 Steps for Editing Your Own Writing By Mark Nichol You’ve done it. You’ve finally, triumphantly, typed out â€Å"The End.† Congratulations! Now comes the hard part: revision. Revising is often more laborious than the writing process itself, but it’s essential assuming, that is, that you want your writing to get published. Whether you write nonfiction, fiction, or poetry, you must evaluate your own writing and transform it from something that is complete but nothing more to something that is completely compelling. The process will involve multiple task-specific passes (not necessarily in the order presented) intended to achieve various goals. Let’s get you started: 1. Wait Oops hold on. Not yet. You deserve a break. Step away from the computer. Give yourself a few days to let your win sink in. Pursue another writing project, perhaps, or catch up on the rest of your life, before circling back and manipulating your manuscript. One exception: If you have not written a synopsis or an abstract, do it now, before you revise your work. If, after reading the manuscript, you realize that you didn’t write out what you set out to write, decide whether the precis is precisely what you wanted, or whether the finished product is the real deal. 2. Hands Off Read the entire manuscript without changing anything or, at the most, make notes about major fixes or other key corrections for later attention. Shift from your writer mode to your reader setting. Remember, you tackled this writing project because nobody else would (or you thought you could do it better, or at least differently), so now it’s time to read it from cover page to conclusion (because you followed my advice from a previous post to not do that until you were finished, right?). Some people recommend printing your piece out in hard copy because they claim that you notice the details more when you read your work in print, but that’s impractical for a 100,000-word novel, and some people are more comfortable with on-screen reading than others, so take or leave that advice. 3. Parts of Speech Focus, one type at a time, on the parts of speech: Notice nouns, and choose more precise terms and employ elegant variation. Is one of your characters a pirate? Refer to them as a corsair, a buccaneer, or an adventurer now and then. Use a dictionary with synonyms listed, or a thesaurus or a synonym finder. Veer from your verbs, finding opportunities to use more vivid, compelling action words. Resist the urge to go overboard, especially with variations of â€Å"he said† (which you should minimize in dialogue as much as possible anyway by using narrative to identify the speaker), but don’t let your characters get away with walking have them stroll, strut, stalk, amble, caper, or mince instead. Search for forms of â€Å"to be† (is, are, was, were) and strive for more active sentence construction: â€Å"She looked in and saw that he was idly handling the device† becomes â€Å"She peered in to find him fiddling with the gadget.† Attack adjectives and adverbs. Don’t omit them without justification, but do make sure they’re not a crutch for your unwillingness to enhance descriptive language in other ways. Instead of referring to a hazy sky, describe how it reminds the character of when she used to play around the house as a child wearing a veil. Rather than mentioning a slowly flowing river as such, tell the reader about how it doesn’t seem in a particular hurry to get anywhere. Are you sure you know the precise meaning of every word you use? As you read, be alert for terms whether newly acquired or long since adopted that may not express what you think they do, and look them up to confirm or deny your suspicion. 4. Sentence Structure Are your sentences particularly complicated and convoluted, or notably short and stubby? Don’t strive for a strictly limited word range, but minimize outliers: Sentences with a word count you can tabulate on the fingers of one hand should have a punctuating purpose. Sentences that last an entire paragraph need to be snipped into palatable pieces. Are your sentences generally active? Passive sentences are used by great writers, but you and they both know that too many sentences structured that way produce an enervating effect. Also, parenthetical phrases are better inserted mid-sentence than tacked on at the end; save the last position for the impact. The same goes for paragraphs which, by the way, should be cloven in two if they’re more than ten or twelve lines in a Word document half of that for Web-bound words. And unless you’re consciously incorporating iambic pentameter, beware of sentence rhythms that may subconsciously sap readers’ energy. Too much alliteration (guilty) or assonance can weary the most dedicated reader. You’re writing prose or poetry, not constructing an obstacle or dog-agility course. 5. Deemphasize Emphasis Do you use â€Å"scare quotes†? Frighten them away. Italics? Too many are an eyesore and weaken the cumulative impact. Exclamation points? Omit unless OMGs are also part of the package an exclamation point can be a crutch that takes the place of high-impact prose. 6. Tone and Voice Eloquent literature has been laden with slang, and serious nonfiction writing can be laced with humor. But honestly appraise your writing for its personality. If you’re writing a how-to, you can be conversational, but don’t throw away your authority with your austerity. If you’re writing period fiction, be alert for anachronisms. Do a word check. Are you concerned that perhaps you use a particular word too often? Do a search, and if you find it liberally sprinkled throughout your manuscript, cull it so that it appears with reasonable frequency. 7. Reconstruction You may find as you read for some other purpose that a major structural flaw exists: In fiction, you may decide to add an adventure or subtract a subplot or alter the sequence of plot elements or at least the order in which they appear if you shift from one plot thread to one or more others. Your nonfiction piece may cry out for a major reorganization. You might decide to insert instructions or develop details, or discard a digression. Don’t hesitate to undertake significant revisions like these. Yes, you’ve spent a lot of time getting your manuscript to where it is now, but that doesn’t mean it’s where it should be. Go with your instincts. 8. Keywords Now is the time you really search inside yourself about whether your hero’s name really fits them, or whether they kick back with one too many sidekicks or could really use a new nemesis. Or maybe a place name seems out of place, or the term for a talisman is too tortuous. Are your chapter titles or subheadings really working for you, or are you trying too hard to line them up with some grammatical gimmick? 9. Recite Makes Right Just when you think you’ve finally nailed it, read it one more time aloud. A recitation lets you listen to the rhythm of your writing and catch any clunky or laboriously long sentences you missed or words you omitted. 10. Editor’s Notes Now, it’s time to send your manuscript out into the world, but unless you’re self-publishing in print or online, an editor is in its future and, likely, so is a revision on your part based on the editor’s comments. But you’re also likely to get focused requests for rewrites, so though you may feel by now that you never want to read it again, take heart that you have some direction. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:50 Idioms About Legs, Feet, and ToesRound vs. Around20 Tips to Improve your Writing Productivity

Free Essays on Paul And His Views On Marriage

Paul and His View on Marriage This article, â€Å"Paul and How He Radically Redefined Marriage†, was written to discuss Paul’s drastic view on marriage and how it affected the Roman sexual revolution as well as the emerging Christian movement. The writer, Roy Bowen Ward, analyzes the views on marriage and sexual pleasure between different groups such as the Roman Knights and the Stoics. At the beginning of Christianity, the Roman Empire was having a hard time controlling the rate of people that have chosen to stay single. The Roman tradition was that marriage was a duty, and was endured only for the sake of obtaining heirs. Prostitutes satiated sexual desire, since it was commonly believed that it could not be possible between husband and wife. This led many people to remain unmarried, in order to pursue a lifestyle of sexual pleasure free of responsibility. While other more conservative groups, such as the Stoics, supported marriage, but opposed sexual pleasure except for procreation. Again st either backdrop, Paul’s view on marriage can be considered extreme, since it states that sexual desire was to be quenched only in marriage. This is indeed odd because the need to quench sexual desire was the reason many Romans did not marry. Paul also apparently does not recommend marriage for the reason of procreation. This is because he sees the purpose of obtaining heirs irrelevant on the grounds that the world will soon come to an end. Another drastic view of Paul’s is that the husband and wife are equal partners in marriage when it comes to receiving and obtaining sexual pleasure from each other. Since the Stoics, as well as other Roman philosophers believed that the wife was there only to serve the husband, Paul can be seen as the more liberal in his opinions. To summarize, Paul’s preference was for unmarried people to remain unmarried, since this was a way to exercise self-control, a virtue given to some by God. Paulï ¿ ½... Free Essays on Paul And His Views On Marriage Free Essays on Paul And His Views On Marriage Paul and His View on Marriage This article, â€Å"Paul and How He Radically Redefined Marriage†, was written to discuss Paul’s drastic view on marriage and how it affected the Roman sexual revolution as well as the emerging Christian movement. The writer, Roy Bowen Ward, analyzes the views on marriage and sexual pleasure between different groups such as the Roman Knights and the Stoics. At the beginning of Christianity, the Roman Empire was having a hard time controlling the rate of people that have chosen to stay single. The Roman tradition was that marriage was a duty, and was endured only for the sake of obtaining heirs. Prostitutes satiated sexual desire, since it was commonly believed that it could not be possible between husband and wife. This led many people to remain unmarried, in order to pursue a lifestyle of sexual pleasure free of responsibility. While other more conservative groups, such as the Stoics, supported marriage, but opposed sexual pleasure except for procreation. Again st either backdrop, Paul’s view on marriage can be considered extreme, since it states that sexual desire was to be quenched only in marriage. This is indeed odd because the need to quench sexual desire was the reason many Romans did not marry. Paul also apparently does not recommend marriage for the reason of procreation. This is because he sees the purpose of obtaining heirs irrelevant on the grounds that the world will soon come to an end. Another drastic view of Paul’s is that the husband and wife are equal partners in marriage when it comes to receiving and obtaining sexual pleasure from each other. Since the Stoics, as well as other Roman philosophers believed that the wife was there only to serve the husband, Paul can be seen as the more liberal in his opinions. To summarize, Paul’s preference was for unmarried people to remain unmarried, since this was a way to exercise self-control, a virtue given to some by God. Paulï ¿ ½...