Marketing Management Assignment Example | Topics and Well Written Essays - 500 words

Marketing Management - Assignment Example The company also plans to raise the prices of the brand in the future to cater for the rising price of raw material used in the production of the beverage (New, 2011). The company in an effort increase the pricing is also cautious about the effect of the rise on the volume of their sales. There is a probability of reducing the volume of sales when compared to the previous years. The company also faces the problem of their customers switching to the competitors soft drink. In view of all this, the company carefully looks at the probable way of raising the price without affecting their volume of sales (New, 2011). The coca cola company employs the two channels of distribution the direct market channelling which involves dealing directly with the customer. This direct marketing channel can also have intermediaries who are the wholesalers and retailers. The other channel is the business distribution channels the organisation utilises its own sales group to sell to business customers. This does involve multilevel distribution. This is the most commonly used procedure by the coca-cola company (MKT300, 2008). The business distribution channels consist of manufactures representatives and industrial distributors as the intermediaries. The manufactures in the direct marketing ensure that consumers get the soft drinks in time. They sell to the consumer in bulk or retail amounts and at an affair price. The retailers also ensure that consumers get the goods they usually sell in small quantities and a higher price than the manufacturers. In the business, distribution channels the manufactures representatives do sell in bulk to the industrial distributors or the Industrial customer. The distribution channels ensure that the goods reach the customer on time and in the right manner (Coca-Cola Company, 2008). Company’s monitor their channel performance to be able to plan. The channel

Animal Farm Essay Example for Free

Animal Farm Essay The novel Animal Farm was cleverly written by George Orwell to make fun of the Russian government. Orwell made all of the events in the book relate to an event during the Russian revolution. The rebellion in George Orwell’s Animal Farm represents the Russian revolution during the reign of Joseph Stalin. This novel is an allegory that can be taken as a children’s book or a book with a serious political opinion. George Orwell was born in India in 1903 to the name Eric Arthur Blair. He was a very opinionated man who despised political lying. Orwell strongly believed in a form of government called socialism. He moved to England an attended Eton college. Shortly after, he moved back to India and joined the Indian Imperial Police for five years. After doing a variety of jobs around France he started to write articles until beginning to write his books. In the sources I used the definition of the Russian Revolution is â€Å"Russian Revolution, violent upheaval in Russia in 1917 that overthrew the czars government.† In the novel the rebellion of the animals was a violent upheaval on Manor Farm that overthrew Mr. Jones. Orwell’s point in writing this novel was to show the stupidity and flaws of the Russian government and the stupidity of the events that took place in the time period of the rise of communism. The main events that happen in the novel go word for word to what major events took place during Porter 2 the rise of Joseph Stalin. In the Russian Revolution Joseph Stalin took the words of the beloved Karl Marks and used them to gain power for his own doing. The same thing happened in Animal Farm when Napoleon used the words of Old Major to start his own Revolution. George Orwell’s Animal Farm is a story about rebellion. The farm animals rebel against Mr. Jones, the farm owner, because of neglect. When the animals chase out Mr. and Mrs. Jones, the animals immediately rejoice. The pigs gain control of the farm. They soon forget the real meaning of â€Å"Animalism† and the other animals cannot tell the difference between the humans and the pigs. Orwell’s Animal Farm parallels the characters, events, and socialism of the Russian Revolution. The characters in Animal Farm favor the main personalities of the Russian Revolution. Mr. Jones is a reflection of Czar Nicholas II, who lost control of his reign by rapid industrialization. The rebellion in the novel mirrors the R ussian revolution. The windmill is a symbol for Stalins Five-Year plan. Just a windmill was promised to make the animals life easier. The Five-Year Plan was supposed to improve Soviet industry to the point that the people’s life would be made easier. Stalin also thought that the Five Year Plan would increase production and allow the soviets to shorten the workweek. And just like the windmill, and Stalins plan was an utter failure. After the destruction of the Windmill, the Animals decided to build another one. Just like how Stalin kept churning out new Five-year Plans. Always promising that each new plan would solve all of Russias problems. The same as Porter 3  when Napoleon kept on making up plans that would benefit him in the long run. It all started when the hens refused to give their eggs up to the pigs. Napoleon then decided to starve them until they change their minds. Several of the hen’s die, and the rest simply give up. Soon after, Napoleon calls a general meeting. The dogs drag out several pigs. The pigs confess that they were working with Snowball and Mr. Frederick, and a moment later the dogs tear their throats out. After that, the same thing happens with the surviving hens from the rebellion. At the end, there is a pile of corpses by Napoleons feet. What we have here is a nightmare that mirrors to the Great Purge. The Great Purge took place between 1936 and 1938. Working to eliminate every last trace of the people Stalin had executed or sent to Gulag labor camps. Many of those who died, died because they claimed association with Leon Trotsky. Estimates of how many died in the purges ranges from about 500,000 up to 2 million. Stalin and Napoleon were evil men. Orwell was a very clever man. He had a lot of ideas on how government should be run. He also was a very talented writer. Using those skills he crafted the novel our class read Animal Farm. This novel could be read at an elementary level or at a high school level with a huge political perspective. Orwell cleverly used the story of animals taking over a farm to make fun of the communist government. In doing so he included the events as told in my past paragraphs. The Russian Revolution, Stalin’s Five-Year Plan, and The Great Purge. All events secretly mentioned in the form of a children’s fable. Orwell was truly a clever man.

The Shift from Realism to Impressionism Essay -- Realism, Impressionis

Both Realism and Impressionism began in France with both art periods lending to the world unique techniques, aesthetic approaches and subjects in painting. While Impressionism stemmed from Realism, it can be argued Impressionism ultimately lead to continued individual expression in art through out the historical art periods to follow. The art period of Realism from 1845 to 1900, has roots which trail back to mid 1800s France and developed as a reaction to the often exaggerated emotionalism of the former art period of Romanticism. Realist artists instead strove to depict the seriousness of every day life. To show subjects or scenes just as they were without involvement of religion, mythology or history. McDowall (1918) pointed â€Å"At the bottom of realism, in all its variations, seems to be the sense of actual existence; an acute awareness of it, and a vision of things under that form. It is a thoroughly natural feeling, it is, in fact, the primitive attitude of man† (p. 3). In painting, film and literature artists aimed to present things as they appear. A major social condition that contributed to the emergence of Realism was the Industrial Revolution. With its mass machinery production of products, the Industrial Revolution not only created an explosion of railroads and cities but also an explosion of wealthy middle class and poor working class. The discovery of photography in 1839 by Daguerre and others also resulted in a growing trend to copy everyday life, which in turn sprouted the appeal of realism in art. Buser (2006) noted that during the Industrial Revolution the rules of life were the fundamental ideas of technology, science and practical business sense. Buser (2006) further theorized â€Å"Since progress in these... ...rowther (2005) reflects â€Å"One can draw a direct line from the Impressionist, through the Post-Impressionists and Neo-Impressionists, to the Fauves, the Cubists, the Symbolists and ultimately to Abstract Expressionists†. Artists through the ages continued to experiment with new technique allowing modern art to evolve and take shape.  References Bingham, J. (2009). Impressionism. Chicago, Illinois: Heinemann Library. Buser, T. (2006). Experiencing art around us. USA: Thompson Wadsworth. Crowther, J. (2005). Impressionism: more than meets the eye. Retrieved from http://www.artist-perspectives.com/articles/impressionism.htm Janaro, R.P., & Altshuler, T.C. (2009). The art of being human: the humanities as a technique for living. Pearson Education, Inc. McDowall, A.S. (1918). Realism: a study in art and thought. London: Constable and Company LTD.

Top 10 Commercial :: GCSE Business Marketing Coursework

Top 10 Commercials Introduction We are said to spend two years of our lifetime watching commercials on television. If we spend that much time on watching something, that something better be very good and worthwhile. The video Top 10 Commercials ranks ten America’s favorite commercials of all time based on the commercial’s creativity, originality, inventiveness and style. Commercial clips are one genre of art form with a very different objective from any other art—to sell goods. These commercials are very successful achieving their AIDA, and they do so in various forms; the commercial clips amused me very much, and they just did what they are supposed to on me. Video Contents— Categorizing the ranked commercials It was a very interesting learning experience to see how different commercials have different ways of achieving the same goal of â€Å"selling†Ã¢â‚¬â€some of them spot their target market and focused only on the TM, where others may want to be â€Å"catchy† to any potential viewers or to be a pure attention grabber. Commercials Focused on Their TM Bartles and Jaymes Wine Cooler commercial and Life Cereal commercial can be categorized in this type. Mr. Bartles speaks in Southern accent in a very calm tone and tells us how their wine cooler can be so soothing after working hard for a day with his non-speaking buddy Mr. Jaymes. This commercial intentionally picked these two Mid West guys to represent the product for its TM to relate to these men—very genuine, somebody just like themselves. Life Cereal had overlooked who its real target market was until the company realized that the children were the ones who eat the product. Again, Life Cereal also used characters the TM children would relate to in the commercial, and let them speak their â€Å"own language† just like Bartles and Jaymes spoke good old American Southern English—â€Å"Mikey likes it!† The Noxzema Shaving Cream can be also sorted into this category, as well as being a great attention-getter, because the woman is not â€Å"seducing† the wives or the girlfriends who have to buy shaving cream for their men, but the user themselves. She wanted men in America to â€Å"take it all off†, and the guys didn’t feel too bad about it either. â€Å"Catchy, Catchy, What a Cutie Speedy is!† Jingle, characters and animated icons and catch phrases make the commercials stick to consumers’ heads and they keep doing their jobs outside of their airtime.

Function proposal Essay

Thank you for your enquiry to hold a private function at aqua dining. A dinner is on a Sunday night only from 6.30pm11.30pm. We cater for both a 3 course sit down style or cocktail style event. The sit down menu allows your guests on the day or night to choose their meal from 3 entrà ¯Ã‚ ¿Ã‚ ½es, mains and desserts. Both styles of functions can cater for all dietary needs whether they are vegan, vegetarian, coeliac, an allergy to seafood or just plain eaters. The current menus and beverage package are attached. The beverages, which are included within the package price, are served through out the duration of the function. To ensure the use of fresh seasonal produce the menus are subject to change. We have a list of preferred suppliers which can assist you in organising AV, flowers, chair covers, music and photography. We can set up your specific requirements for your use during your function at no additional cost. The price for a sit down function for 50 guests is $3700 – $5500 (inclusive of room hire and beverage) with additional guests being $100 each. The price for a cocktail style event for 50 guests is $2500 – $3350(inclusive of room hire and beverage) with additional guests being $80 each. Children’s meals (12 years and under) and service meals are $40 each. To make a booking we require a deposit of $1500 with the balance due 14 days prior to your function. A tentative booking will not be held without a deposit. Payments can be made by cheque, cash or credit card (credit card payments incur a 23% fee). Please note that this price is for functions held during 2008. The prices may be subject to change in 2009. Bookings cancelled within 3 months of the booking date incur loss of full deposit. The deposit less 10% will be refunded if the booking is cancelled 3 months or more prior to the booking date. If the booking is transferred more than a month prior to the date 10% of the deposit is withheld. If the transfer is less then a month prior to the booking 50% of the deposit is withheld. For further information or to make a booking contact our function manager – Jo Beshara on 02 9999 1234 or email jo@grandhytte.com Regards Meredith Armstrong – General Manager 1. Venue Room Options and Cost (include GST) Corporate functions are welcome to create a room plan suited to your specific requirements. Patrons are of course encouraged to come down regularly and get a feel for the room prior to the event. The followings are suitable room for 50 guests. All packages include venue hire, in house tables & chairs, table linen, glasses, crockery, cutlery and background music. If you want to discuss more how we can help make your event perfect, please call our Functions Coordinator Room One – The Chandler Room With its ceiling mounted projector, hot red lounges and access to the roof top Zen garden, The Media Room is available for that event when you want it a little more casual and intimate. It is also the perfect room for sit down dinner of up to 50 people. * Room Hire – $350 * Function Duration – area reserved till midnight. After midnight the area will be open to the public * Room Facilities – direct access to designated smoking area, bar area, male/female bathrooms, projector, audio visual, built in screen, built in microphones, speaker system & dance floor if required * View – river View Room Two – The Grange Room The Green Room is a smaller more intimate boardroom with its floor to ceiling windows boasting expansive views that can be used for smaller parties, intimate dining of up to 50 people or corporately for meetings. * Room Hire – $250 * Function Duration – area reserved till midnight. After midnight the area will be open to the public * Room Facilities – male/female bathrooms, bar area, audio visual, wall screen & dance floor if required * View – garden View 2. Floor Plan Banquet style is most suited for fund raising function. A large conference can be arranged in smaller groups seated around round or rectangular tables where group and workshop activities can be performed through the conference. The banquet style also encourages attendees to network with their immediate group at the conference. Room One – The Chandler Room 1,200 sq. ft, 30†² x 40†², not include foyer area (A) (B) Room Two – The Grange Room 1,100 sq. ft., 22†² x 50, not include foyer area (A) (B) 3. Menu Suggestions and Cost 3.1 Set Menu Options (include GST) The following is a sample of a set dinner menu available for fund raising functions. Costs may vary depending on the type of menu selected. Gluten Free, Dairy Free and Vegetarian Options are also available on request. All Set Menus are subject to availability of the freshest seasonal produce and may change if not available. Set Menu One – $34.95 per person Please choose from one of the following Entrà ¯Ã‚ ¿Ã‚ ½e * Spicy marinated calamari rings, lightly crumbed & served on a salad of roquette leaves, spanish onion & parmesan cheese accompanied with lemon & citrus caper aioli * Grilled Turkish bread brushed with garlic & olive oil, served with a selection of inhouse dips Main * Grilled Atlantic salmon on wild mushroom & soba noodle salad, topped with wasabi hollandaise sauce, served with lemon * Oven-baked chicken supreme filled with semi-dried tomato & basil cream cheese topped with tomato & avocado salsa, served with petit salad & chips Set Menu Two – $44.95 per person Please choose from one of the following Entrà ¯Ã‚ ¿Ã‚ ½e * Spicy marinated calamari rings, lightly crumbed & served on a salad of roquette leaves, spanish onion & parmesan cheese accompanied with lemon & citrus caper aioli * Grilled Turkish bread brushed with garlic & olive oil and served with a selection of inhouse dips Main * Grilled Atlantic salmon on wild mushroom & soba noodle salad, topped with wasabi hollandaise sauce, served with lemon * Oven-baked chicken supreme filled with semi-dried tomato & basil cream cheese topped with tomato & avocado salsa served with petit salad and chips * Eye fillet served with caesar salad & chips with your choice of sauces Dessert * Flourless chocolate cake with double cream & strawberries * Sticky date pudding with rum raisin ice cream * Pavlova with fresh fruit, chantilly cream and passion fruit pulp Set Menu Three – $54.95 per person Served alternatively Entrà ¯Ã‚ ¿Ã‚ ½e * Spicy marinated calamari rings, lightly crumbed & served on a salad of roquette leaves, spanish onion & parmesan cheese accompanied with lemon and citrus caper aioli * Tapas plate for one with roasted marinated vegetables, smoked salmon, marinated mussels fingers if Turkish bread & European delicacies served with a selection of dips & spreads * Plate of 6 natural oysters served on rock salt with lemon to taste Main * Grilled Atlantic salmon on wild mushroom & soba noodle salad, topped with wasabi hollandaise sauce, served with lemon * Oven-baked chicken supreme filled with semi-dried tomato & basil cream * Cheese topped with tomato & avocado salsa ,served with petit salad & chips * Fillet mignon grilled to a smoky flavour, served with caesar salad & chips with your choice of sauces Dessert * Flourless chocolate cake with double cream & strawberries * Sticky date pudding with rum raisin ice cream * Pavlova with fresh fruit, chantilly cream and passion fruit Pulp Vegetarian Options – available with all Set Menu’s Entrà ¯Ã‚ ¿Ã‚ ½e * Pesto & bocconcini pizza bread * Chickpea battered vegetables served with accompanying dipping sauces Main * Slow roasted pumpkin & baby spinach salad with pine nuts, artichoke hearts & roasted capsicum with balsamic dressing * Flat field mushrooms topped with pesto, fetta cheese, semi-dried tomato & basil, served with petit salad & chickpea vegetable stack Note: All appropriate staffing is also included in the package price. 3.2 Cocktail Style Options (include GST) The following is a sample of cocktail style menu available for fund raising functions. Costs may vary depending on what you selected for canapà ¯Ã‚ ¿Ã‚ ½s. Gluten free, dairy free and vegetarian options are also available on request. Please inform us first. All dishes are subject to availability of the freshest seasonal produce and may change if not available. Cocktail Style One – $35 per person Your selection of 3 hot & 3 cold canapà ¯Ã‚ ¿Ã‚ ½s Cocktail Style Two – $42 per person Your selection of 4 hot & 4 cold canapà ¯Ã‚ ¿Ã‚ ½s Cocktail Style Three – $48 per person Your selection of 5 hot & 5 cold canapà ¯Ã‚ ¿Ã‚ ½s + 1 substantial item Cold Canapà ¯Ã‚ ¿Ã‚ ½s * Caramelised apple & blue cheese crustini * Rare roast beef & horseradish en croute * Smoked salmon & wasabi cream cup * Chicken & smokey paprika mayo fingers * Roasted eggplant & fetta cigars * Greek spanokopita * Turkish bread with dhakka & virgin olive oil * Sesame, shallot & lime seared prawn in a spoon Hot Canapà ¯Ã‚ ¿Ã‚ ½s * Thai chicken filo wrap * Long prawn wonton * Fetta & roast pumpkin pie * Buttermilk & chive pancakes * Indian vegetable Pakoras * Double smoked bacon & cheese quiche * Tandoori chicken goujons * Breaded Italian style whiting fillets Substantial items (served in noodle boxes) Cold * Chicken caeser salad * Grilled Mediterranean vegetable salad Hot * Chicken harissa, pappadum & fruit chutney * Singapore noodles & Asian greens 4. Beverage Suggestions and Cost 4.1 Beverage Packages (include GST) For the duration of your 5 hours function unlimited consumption, these are different great option for a beverage that gives your guests to test two types of wines and non-alcohol drinks (juice, soft drink, coffee & tea). Also, our staff will refresh your drinks if your guests desire. You may like to continue with waiter service of drinks or we can arrange a bar area for later. Our drinks are as follows. Please choose 1 white & 1 red wine from each beverage packages. Standard Beverage Package – $35 per person * Stephen John N.V. Blanc de Blanc, Clare Valley SA * Willow Bridge Chardonnay, Geographe WA * Willow Bridge Sauvignon Blanc Semillon, Geographe WA * Willow Bridge Cabernet Merlot, Geographe WA * Willow Bridge Shiraz, Geographe WA * Hahn Premium Light, XXXX Gold, Tooheys Extra Dry + soft drink & juice Deluxe Beverage Package – $50 per person * Miceili Methode Champenoise, Mornington Peninsula VIC * Shottesbrooke Sauvignon Blanc, McLaren Vale SA * Shottesbrooke Chardonnay, McLaren Vale SA * Shottesbrooke Cabernet, McLaren Vale SA * Shottesbrooke Merlot, McLaren Vale SA * Hahn Premium Light, XXXX Gold, Tooheys Extra Dry + soft drink & juice Note: To upgrade beers to Crown Lager & Coronas add an extra $8.00pp. All appropriate staffing is also included in the package price. 4.2 Cocktails List (include GST) Cocktails are an additional price per guest as they are not included in the beverage package. Please choose a maximum of 2 cocktails to be served to your guests. In addition, fruit juices, coffee, tea, soft drinks and sparkling water will be available. Bellini Cocktails – $10 per person * Peach Bellini * Lychee Bellini * Apricot Bellini Fresh fruit puree, Fruit liquor, Prosecco Long Cocktails – $12 per person * Long Island Ice Tea Gin, Vodka, White rum, Cointreau, Tequila, Cola * Aqua Ice Tea Gin, Vodka, White rum, Cointreau, Blue curacao, Lemonade * Lynchburg Lemonade Jack Daniel’s, Lemon juice, Sugar, Lemonade Sour Cocktails – $12 per person * Vodka Sours Fresh Lime, Sugar, Vodka * Whiskey Sours Fresh Lime, Sugar, Whiskey * Pisco Sours Fresh Lime, Sugar, Pisco Note: All appropriate staffing is also included in the package price. 5. Running Sheet Timing details is a very important aspect of running a function. Determining the appropriate times for the different stages of the function will ensure the food and beverage and technical arrangements can be timed and coordinated to coincide with the function timing requirements. Set menu function: Guests Arrival 6:30pm Pre-dinner Drinks 6:45pm Seated for dinner 7:05pm Entrà ¯Ã‚ ¿Ã‚ ½es Served 7:15pm Speeches & Presentations 7:50pm Mains Served 8:30pm Entertainments 9:30pm Desserts/Drinks 10:00pm Coffee 10:30pm Departure 11:30pm Cocktail function: Guests Arrival 6:30pm Pre-drinks 6:50pm Seated for dinner 7:10pm Cold canapà ¯Ã‚ ¿Ã‚ ½s Served 7:20pm Speeches & Presentations 7:50pm Hot canapà ¯Ã‚ ¿Ã‚ ½s Served 8:30pm Entertainments (DJ,dance) 9:30pm Departure 11:30pm Note: The drinks provide through whole cocktail function. 6. Preferred suppliers à ¯Ã‚ ¿Ã‚ ½ Event Services Andrew Dudley 0422 206 353 www.eggnspoon.com.au à ¯Ã‚ ¿Ã‚ ½ Music & Entertainment Bethanie Tobin 02 9419 4200 www.nhmentertainment.com.au à ¯Ã‚ ¿Ã‚ ½ Flowers and Table decorations Ria Gradon 0403 798 598 www.pollenflowers.net à ¯Ã‚ ¿Ã‚ ½ Chair covers Edna Reed 02 9871 1599 e.reed@bigpond.com à ¯Ã‚ ¿Ã‚ ½ Photography Graham Monroe 02 9960 4600

10 Steps for Editing Your Own Writing

10 Steps for Editing Your Own Writing 10 Steps for Editing Your Own Writing 10 Steps for Editing Your Own Writing By Mark Nichol You’ve done it. You’ve finally, triumphantly, typed out â€Å"The End.† Congratulations! Now comes the hard part: revision. Revising is often more laborious than the writing process itself, but it’s essential assuming, that is, that you want your writing to get published. Whether you write nonfiction, fiction, or poetry, you must evaluate your own writing and transform it from something that is complete but nothing more to something that is completely compelling. The process will involve multiple task-specific passes (not necessarily in the order presented) intended to achieve various goals. Let’s get you started: 1. Wait Oops hold on. Not yet. You deserve a break. Step away from the computer. Give yourself a few days to let your win sink in. Pursue another writing project, perhaps, or catch up on the rest of your life, before circling back and manipulating your manuscript. One exception: If you have not written a synopsis or an abstract, do it now, before you revise your work. If, after reading the manuscript, you realize that you didn’t write out what you set out to write, decide whether the precis is precisely what you wanted, or whether the finished product is the real deal. 2. Hands Off Read the entire manuscript without changing anything or, at the most, make notes about major fixes or other key corrections for later attention. Shift from your writer mode to your reader setting. Remember, you tackled this writing project because nobody else would (or you thought you could do it better, or at least differently), so now it’s time to read it from cover page to conclusion (because you followed my advice from a previous post to not do that until you were finished, right?). Some people recommend printing your piece out in hard copy because they claim that you notice the details more when you read your work in print, but that’s impractical for a 100,000-word novel, and some people are more comfortable with on-screen reading than others, so take or leave that advice. 3. Parts of Speech Focus, one type at a time, on the parts of speech: Notice nouns, and choose more precise terms and employ elegant variation. Is one of your characters a pirate? Refer to them as a corsair, a buccaneer, or an adventurer now and then. Use a dictionary with synonyms listed, or a thesaurus or a synonym finder. Veer from your verbs, finding opportunities to use more vivid, compelling action words. Resist the urge to go overboard, especially with variations of â€Å"he said† (which you should minimize in dialogue as much as possible anyway by using narrative to identify the speaker), but don’t let your characters get away with walking have them stroll, strut, stalk, amble, caper, or mince instead. Search for forms of â€Å"to be† (is, are, was, were) and strive for more active sentence construction: â€Å"She looked in and saw that he was idly handling the device† becomes â€Å"She peered in to find him fiddling with the gadget.† Attack adjectives and adverbs. Don’t omit them without justification, but do make sure they’re not a crutch for your unwillingness to enhance descriptive language in other ways. Instead of referring to a hazy sky, describe how it reminds the character of when she used to play around the house as a child wearing a veil. Rather than mentioning a slowly flowing river as such, tell the reader about how it doesn’t seem in a particular hurry to get anywhere. Are you sure you know the precise meaning of every word you use? As you read, be alert for terms whether newly acquired or long since adopted that may not express what you think they do, and look them up to confirm or deny your suspicion. 4. Sentence Structure Are your sentences particularly complicated and convoluted, or notably short and stubby? Don’t strive for a strictly limited word range, but minimize outliers: Sentences with a word count you can tabulate on the fingers of one hand should have a punctuating purpose. Sentences that last an entire paragraph need to be snipped into palatable pieces. Are your sentences generally active? Passive sentences are used by great writers, but you and they both know that too many sentences structured that way produce an enervating effect. Also, parenthetical phrases are better inserted mid-sentence than tacked on at the end; save the last position for the impact. The same goes for paragraphs which, by the way, should be cloven in two if they’re more than ten or twelve lines in a Word document half of that for Web-bound words. And unless you’re consciously incorporating iambic pentameter, beware of sentence rhythms that may subconsciously sap readers’ energy. Too much alliteration (guilty) or assonance can weary the most dedicated reader. You’re writing prose or poetry, not constructing an obstacle or dog-agility course. 5. Deemphasize Emphasis Do you use â€Å"scare quotes†? Frighten them away. Italics? Too many are an eyesore and weaken the cumulative impact. Exclamation points? Omit unless OMGs are also part of the package an exclamation point can be a crutch that takes the place of high-impact prose. 6. Tone and Voice Eloquent literature has been laden with slang, and serious nonfiction writing can be laced with humor. But honestly appraise your writing for its personality. If you’re writing a how-to, you can be conversational, but don’t throw away your authority with your austerity. If you’re writing period fiction, be alert for anachronisms. Do a word check. Are you concerned that perhaps you use a particular word too often? Do a search, and if you find it liberally sprinkled throughout your manuscript, cull it so that it appears with reasonable frequency. 7. Reconstruction You may find as you read for some other purpose that a major structural flaw exists: In fiction, you may decide to add an adventure or subtract a subplot or alter the sequence of plot elements or at least the order in which they appear if you shift from one plot thread to one or more others. Your nonfiction piece may cry out for a major reorganization. You might decide to insert instructions or develop details, or discard a digression. Don’t hesitate to undertake significant revisions like these. Yes, you’ve spent a lot of time getting your manuscript to where it is now, but that doesn’t mean it’s where it should be. Go with your instincts. 8. Keywords Now is the time you really search inside yourself about whether your hero’s name really fits them, or whether they kick back with one too many sidekicks or could really use a new nemesis. Or maybe a place name seems out of place, or the term for a talisman is too tortuous. Are your chapter titles or subheadings really working for you, or are you trying too hard to line them up with some grammatical gimmick? 9. Recite Makes Right Just when you think you’ve finally nailed it, read it one more time aloud. A recitation lets you listen to the rhythm of your writing and catch any clunky or laboriously long sentences you missed or words you omitted. 10. Editor’s Notes Now, it’s time to send your manuscript out into the world, but unless you’re self-publishing in print or online, an editor is in its future and, likely, so is a revision on your part based on the editor’s comments. But you’re also likely to get focused requests for rewrites, so though you may feel by now that you never want to read it again, take heart that you have some direction. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:50 Idioms About Legs, Feet, and ToesRound vs. Around20 Tips to Improve your Writing Productivity

Free Essays on Paul And His Views On Marriage

Paul and His View on Marriage This article, â€Å"Paul and How He Radically Redefined Marriage†, was written to discuss Paul’s drastic view on marriage and how it affected the Roman sexual revolution as well as the emerging Christian movement. The writer, Roy Bowen Ward, analyzes the views on marriage and sexual pleasure between different groups such as the Roman Knights and the Stoics. At the beginning of Christianity, the Roman Empire was having a hard time controlling the rate of people that have chosen to stay single. The Roman tradition was that marriage was a duty, and was endured only for the sake of obtaining heirs. Prostitutes satiated sexual desire, since it was commonly believed that it could not be possible between husband and wife. This led many people to remain unmarried, in order to pursue a lifestyle of sexual pleasure free of responsibility. While other more conservative groups, such as the Stoics, supported marriage, but opposed sexual pleasure except for procreation. Again st either backdrop, Paul’s view on marriage can be considered extreme, since it states that sexual desire was to be quenched only in marriage. This is indeed odd because the need to quench sexual desire was the reason many Romans did not marry. Paul also apparently does not recommend marriage for the reason of procreation. This is because he sees the purpose of obtaining heirs irrelevant on the grounds that the world will soon come to an end. Another drastic view of Paul’s is that the husband and wife are equal partners in marriage when it comes to receiving and obtaining sexual pleasure from each other. Since the Stoics, as well as other Roman philosophers believed that the wife was there only to serve the husband, Paul can be seen as the more liberal in his opinions. To summarize, Paul’s preference was for unmarried people to remain unmarried, since this was a way to exercise self-control, a virtue given to some by God. Paulï ¿ ½... Free Essays on Paul And His Views On Marriage Free Essays on Paul And His Views On Marriage Paul and His View on Marriage This article, â€Å"Paul and How He Radically Redefined Marriage†, was written to discuss Paul’s drastic view on marriage and how it affected the Roman sexual revolution as well as the emerging Christian movement. The writer, Roy Bowen Ward, analyzes the views on marriage and sexual pleasure between different groups such as the Roman Knights and the Stoics. At the beginning of Christianity, the Roman Empire was having a hard time controlling the rate of people that have chosen to stay single. The Roman tradition was that marriage was a duty, and was endured only for the sake of obtaining heirs. Prostitutes satiated sexual desire, since it was commonly believed that it could not be possible between husband and wife. This led many people to remain unmarried, in order to pursue a lifestyle of sexual pleasure free of responsibility. While other more conservative groups, such as the Stoics, supported marriage, but opposed sexual pleasure except for procreation. Again st either backdrop, Paul’s view on marriage can be considered extreme, since it states that sexual desire was to be quenched only in marriage. This is indeed odd because the need to quench sexual desire was the reason many Romans did not marry. Paul also apparently does not recommend marriage for the reason of procreation. This is because he sees the purpose of obtaining heirs irrelevant on the grounds that the world will soon come to an end. Another drastic view of Paul’s is that the husband and wife are equal partners in marriage when it comes to receiving and obtaining sexual pleasure from each other. Since the Stoics, as well as other Roman philosophers believed that the wife was there only to serve the husband, Paul can be seen as the more liberal in his opinions. To summarize, Paul’s preference was for unmarried people to remain unmarried, since this was a way to exercise self-control, a virtue given to some by God. Paulï ¿ ½...

13 Successful People Who Overcame Homelessness

13 Successful People Who Overcame Homelessness People so often make assumptions about what homelessness is and means and who falls victim to it. Similarly, they make opposite assumptions about success. Before you decide you know what either means in life, consider this list of rich and famous people who formerly struggled with homelessness. 1. J LoWhen Jennifer Lopez left her mother’s house when she was 18 to become a dancer and lived on her own, some nights sleeping on a cot in a dance studio until she caught her big break.2. Steve JobsYou might not realize that Steve Jobs was a college dropout. He was also homeless for a brief period, having relinquished his dorm room. Leaving college was ultimately the right call for him, but he did have to spend a while collecting soda bottles to be able to afford to buy food for himself.3. JewelJewel lived out of her car as a teenager, and only pulled herself out of that situation when she got her first record deal.4. Sylvester StalloneBefore Rocky, the film star found himself homeles s and had to sell his dog for $50. After he sold the script, he bought his best friend back for $3,000.5. Halle BerryWhen struggling to make it as an actress, Halle Berry spent time in a homeless shelter. She went on to win an Academy Award.6. Chris PrattChris Pratt reportedly spent time living out of a van in Hawaii until he launched his career with Cursed Part 3. 7. Jim CarreyMaybe his great sense of humor comes from the fact that he and his family lived in a VW bus they parked all throughout Canada when he dropped out of high school. They even spent a while living in a tent on his sister’s lawn with their van parked in her driveway.8. Dr. PhilMr. Self Help himself was once homeless, and living in a car with his father in Kansas City as his father completed an internship in psychology.9. Suze OrmanWould you believe the financial self help star was homeless for four months in 1973 and lived out of her car? She’s worth about $35 million now.10. Daniel CraigBond, James Bond used to have to sleep on park benches when he was a struggling actor in London. He’s now 46 and worth over $65 million.11. Ella FitzgeraldElla had some very hard times as a young woman. And indeed was homeless for a period of time just before she headlined at the Apollo theatre in Harlem and debuting her career in 1934.12. Hillary SwankWhen she moved to LA to start her acting career, she and her mother slept in their car.13. Kelly ClarksonThe American Idol star lost her first LA apartment to a fire and had to live out of her car or in shelters before her big audition.

Single Sex Education vs Co-Education Research Paper

Single Sex Education vs Co-Education - Research Paper Example Today, most of the single sex educational institutions in various countries have been converted into coeducation schools or colleges. However, the effectiveness of coeducation is still doubtful as many researches have pointed out the benefits of single sex education as well. It has been identified that single-sex education caters best to the academic achievement of girls. The present study, therefore, seeks to explore the various advantages and disadvantages of both single sex and coeducation systems of education and in doing so the paper deals with the history and growth of both the educational systems as well. Definitions It is worthwhile to understand the scope and significance of both single-sex and coeducation systems. Single-sex education is so designed to meet the educational needs of a particular sex only. As pointed out by Mael et al, â€Å"single-sex education refers most generally to education at the elementary, secondary, or postsecondary level in which males or females attend school exclusively with members of their own sex† (Mael et al ix). On the other hand, coeducation can be defined as an integrated system of education for both the sexes and as such the educational system is also known as mixed schooling. Coeducational system seeks to put an end to the educational disparities that prevail in communities and the ultimate aim of coeducation is to offer equal educational opportunities to everyone irrespective of one’s gender or sex. ... In this respect, Radford observes that it is the â€Å"social pressures to encourage cross-sex contact and socialization in a more ‘natural’ environment† that have promoted the growing number of co-education system since the 1960s (Radford 27). Early researches on co-education and single-sex education identified that co-education is highly beneficial for boys whereas there was no noticeable positive impacts on the academic achievement of girls. Studies have also shown that in terms of academic achievement single-sex education best suits for girls. Marsh et al merged one girls’ and one boys’ school into two co-educational schools and the results of the five-year longitudinal study revealed that the merger increased the self-concept of both sexes even though there was no considerable evidence in terms of better academic achievement (Radford 28). Another remarkable study conducted by Lee and Bryk in 1986 revealed that â€Å"girls in single-sex schools were more likely to associate with academically oriented peers, and have an interest in both mathematics and English† (Radford 29). On the other hand, there are many others who hold that coeducation facilitates socialization and that the system prepares girls towards social and democratic life. Therefore, it is imperative to identify which of the two systems best cater to the modern society and for this it is essential to make a probe into the pros and cons of both coeducation and single-sex education. Literature Review The literature review of the paper focuses on the history and growth of both coeducation and single sex education, evaluates the advantages and disadvantages of both the system, reviews the previous researches and studies on their pros and cons, evaluates the present day status of both

Auditing Project - Secret Shopper and Internal Controls Essay

Auditing Project - Secret Shopper and Internal Controls - Essay Example Literature Review - After so many high-profile corporate collapses, both government and business has emphasized again the use of internal controls to fight fraud which is one of the white collar crimes being committed in greater amounts and more frequency (Lindgren 1). Fraud is a deception carried out to make unlawful gains and todays fast-paced computerized world often makes detection very difficult. At any rate, the purpose of good internal controls is to prevent fraud from being committed in the first place by making its commission difficult and secondly, internal controls should be able to catch fraud sooner rather than later. When all the internal controls are properly implemented and enforced, detection is easily a matter of time. Specifically with regards to accounting and auditing, internal controls should achieve three things; namely: protecting an organizations assets and properties (both the tangible and intangible), make sure business information (especially financial dat a) is timely and accurate, and lastly, the company is in compliance with reportorial requirements, laws and regulations. The last objective, which is compliance, acquired greater significance in view of the passage of important legislation such as the Foreign Corrupt Practices Act (1977) and equally important Sarbanes-Oxley Act (2002). The Committee of Sponsoring Organizations or COSO stepped in to provide crucial guidelines when it comes to fraud, internal controls and financial reporting. Internal controls are five critical components like general corporate environment, risk assessment, information and communications, control activities and monitoring functions (Arens, Elder & Beasley, 321) that in turn impact on its corporate governance, enterprise risk management, business ethics, fraud, internal operational controls and financial reporting. The report therefore pertains to the five

Entrepreneurship Essay Example | Topics and Well Written Essays - 1000 words - 2

Entrepreneurship - Essay Example Nevertheless, over the past ten years, healthcare industry has experienced tremendous growth which has promoted and created an environment for entrepreneurship to occur in the industry (Christopher & Kaur, 2011). The entire healthcare field has therefore been affected by entrepreneurship both in positive and negative ways. The level of health care delivered in healthcare organizations have been affected by entrepreneurship in the field. New creative and innovative thoughts have been formulated in the health care industry as a result of entrepreneurial activities. On the other hand freedom of choice plus intellection freedom for both physicians and patients have been greatly hampered with due to entrepreneurship. The main focus of this paper is to describe the manner in which entrepreneurship has affected health care in the organization. It also address the positive and negative ways that entrepreneurship has affected the health care field including an example of a current entrepreneu rial business and how it has affected the way staff do their jobs or the way patients receive services. Ways in which entrepreneurship has affected health care The process of entrepreneurship has greatly affected and influenced the level of health care delivered in healthcare organizations. ... This therefore means that generally, entrepreneurship has positively affected health care field. Entrepreneurial activities have also created networks of access, social relationships and given both patients and physicians good experience in the field (Christopher & Kaur, 2011). A great transformational change in health care industry has been experienced as a result of entrepreneurship. Reduced costs of operation have been experienced in health care industry as a result of entrepreneurship. This is due to new arrivals of entrepreneurs in the field who takes over the market thus creates competition while eliminating inefficiencies such as high costs and poor services (Christopher & Kaur, 2011). Entrepreneurship has made it possible for people to shop for healthcare in the United States and other developed nations across the world. Entrepreneurs have offered consumers with information regarding medical conditions, insurance options and drug information. This information has made it easy for patients across the world to order and arrange for medication in advance. Positive and Negative Ways that Entrepreneurship has affected the health care field Positive Entrepreneurship has created more opportunities in health care rather than exploitation. This is as a result of innovation which has done away with inefficiencies in the field of healthcare. Entrepreneurship has also lead to creation of more opportunities and enabled mobilization of resources (Christopher & Kaur, 2011). Entrepreneurs are people who visualized patterns thus end up creating more opportunities beyond human thoughts. Cultural and behavioral patterns have been created by physicians while investing in them. This has created more opportunities in health care industry that no one

Internet Technology, Marketing, and Security Research Paper - 2

Internet Technology, Marketing, and Security - Research Paper Example It is based on some basic set of assumptions. The general conception is a well-built confidence in amplified sales for a mature business that promotes good quality products, excellent pricing, fine ads, and even improved social repute if they decide to run the correct advertisements for the correct audience. The fundamental paraphernalia was almost always accessible to mark demographic categories on social media. This one concept was embedded with the ever mounting number of people using social media sites from their machines and their personal digital assistants gave the momentum for management to agree on the fact that the only reasonable way to succeed is to go ahead via social media, and if accomplishment was not attained during their anticipated time frame then the resolution had to be more assets that must be invested into the project ( Belch, 2012). This ended up as a fuel to new development for social media corporations assisting them to build up even more tempting networks i n accordance to their clientele. Facebook, being one of the largest social media company is a result of the above described phenomenon. There are also some that worked on user data mining as Flow Town that is under Demand force, went forward with the objective to put up user information for sale to companies that opt for express mail while thinking to better deal with their end user links using custom notifications exclusively customized for each depending on their social media action on all sites. (Bloch, 2010) It is a hoax with numerous admirers still hoping for a marketing magic land. But as many failed events commence to come up generating new ideas, a novel way of thinking, an innovative estimation is at the moment offered to the community at large that evidently recognizes the imperfection of the procedure and predicts an opposite way to move for the now imagined business. Answer:2 There are several advantages and disadvantages when social media is used by business entrepreneu rs. The obvious advantage comprises of  data collection from media users via internet and then arranging data through software that eliminates manual activity of sorting data. Initially developing customized applications will be costly and take some time but it is worth the effort and money because a lot of time and resources are saved in the future and important data including market content is being provided (Smith and zook, 2011). Other advantages of social media comprise of Low costs, builds credibility, and the augmented number of associations (DAS, 2009) and modifying an existing business to make it efficient or making a new business (Mercer, 2009) . A noteworthy benefit of social media advertising is growing experience and growing traffic. almost two-thirds of marketers are utilizing social media to increase marketplace intellect.(65%). Attached for fourth place, 58% of marketers specify producing front and increasing devotees are repayment of social media (Stelzner, 2012). Shortcoming would contain, from a marketer's perspective, protection apprehension, particularly those relevant to Internet privacy and security concerns. Marketers may also be anxious about expenses of considerable quantity of resources to give guarantee  for building trust to media users to reassure the users that all information taken

Strategic financial management Essay Example | Topics and Well Written Essays - 3000 words

Strategic financial management - Essay Example ater than zero and thus positive and reject a project with a net present value that is less than zero, that is, negative net present value projects should be rejected. (Ross et al., 2002). The latter case is in a situation where only one project is being evaluated. In the event were the company is evaluating a number of projects, for which only one will be selected, the decision criteria is to first of all discard all projects with negative net present values and then select the project with the highest net present value among the positive NPV projects. (Ross et al., 2002; Myers and Brealey, 2002). It measures the change in the net worth of the firm due to the project (Cheng et al., 1994). NPV can also be derived from â€Å"discounting the expected future payoff by the rate of returns offered by comparable investment alternatives† (Richard and Bill, 2003). The vital stage of calculating NPV is to estimate the opportunity cost of capital (discounted rate) properly in order to discount future cash flow that forecasted of investment project (Brealey, Myers and Marcus, 2007). Under this method, every project with a positive NPV can be accepted to invest (Frank, 1999). NPV is a superior method of investment appraisal in theory, and recent study approved that it the most preferred tool in practices in management perspectives (Patricia and Glenn’s, 2002). This could because of its major advantages in consideration of time value of cash flows. However, Michael (2004) indicated a weakness in application of NPV, managers face more difficult practical issues—such as the estimation and timing of cash flows. This adjustment could impact on likelihood of project acceptance. Additionally, NPV may fail as the method primary assumes there is no restriction on the amount of company’s investment, yet in practice there is a certain constraint on company’s investment budget, which depends on its size (Frank, 1999). A simple mathematical illustration of the net present value

Internet Technology, Marketing, and Security Research Paper - 2

Internet Technology, Marketing, and Security - Research Paper Example It is based on some basic set of assumptions. The general conception is a well-built confidence in amplified sales for a mature business that promotes good quality products, excellent pricing, fine ads, and even improved social repute if they decide to run the correct advertisements for the correct audience. The fundamental paraphernalia was almost always accessible to mark demographic categories on social media. This one concept was embedded with the ever mounting number of people using social media sites from their machines and their personal digital assistants gave the momentum for management to agree on the fact that the only reasonable way to succeed is to go ahead via social media, and if accomplishment was not attained during their anticipated time frame then the resolution had to be more assets that must be invested into the project ( Belch, 2012). This ended up as a fuel to new development for social media corporations assisting them to build up even more tempting networks i n accordance to their clientele. Facebook, being one of the largest social media company is a result of the above described phenomenon. There are also some that worked on user data mining as Flow Town that is under Demand force, went forward with the objective to put up user information for sale to companies that opt for express mail while thinking to better deal with their end user links using custom notifications exclusively customized for each depending on their social media action on all sites. (Bloch, 2010) It is a hoax with numerous admirers still hoping for a marketing magic land. But as many failed events commence to come up generating new ideas, a novel way of thinking, an innovative estimation is at the moment offered to the community at large that evidently recognizes the imperfection of the procedure and predicts an opposite way to move for the now imagined business. Answer:2 There are several advantages and disadvantages when social media is used by business entrepreneu rs. The obvious advantage comprises of  data collection from media users via internet and then arranging data through software that eliminates manual activity of sorting data. Initially developing customized applications will be costly and take some time but it is worth the effort and money because a lot of time and resources are saved in the future and important data including market content is being provided (Smith and zook, 2011). Other advantages of social media comprise of Low costs, builds credibility, and the augmented number of associations (DAS, 2009) and modifying an existing business to make it efficient or making a new business (Mercer, 2009) . A noteworthy benefit of social media advertising is growing experience and growing traffic. almost two-thirds of marketers are utilizing social media to increase marketplace intellect.(65%). Attached for fourth place, 58% of marketers specify producing front and increasing devotees are repayment of social media (Stelzner, 2012). Shortcoming would contain, from a marketer's perspective, protection apprehension, particularly those relevant to Internet privacy and security concerns. Marketers may also be anxious about expenses of considerable quantity of resources to give guarantee  for building trust to media users to reassure the users that all information taken

American consumerism Essay Example | Topics and Well Written Essays - 1000 words

American consumerism - Essay Example Therefore, as they grow up, they also pass it on to their kids. Very many individuals are living on the premise of- fake it till you make it. Which basically means, if you don’t have it, act like you do have it, till you actually have it. In the American society today, a lot of emphasis is laid on the quantity of â€Å"stuff† in life as opposed to the quality of life. Therefore in order to determine whether one has a quality life, we simply look at the quantity of â€Å"stuff† in his life. In a recent interview, Virgin Atlantic Airways president Richard Branson stated that he would donate half his wealth to charity. When asked why he would do this, he said that the quality of life is determined by good health, family and friends and not the things one owns. He gave an example of their house which burnt down which included all their possessions and the only thing they missed most were their photo albums and not the priceless antique and art that was lost. In truth , there is a very distinct difference between one’s wants, needs and desires. However, the way of living has made the difference so vague that nowadays there is a very thin line thus affecting ones mode of purchase. To fully understand this I will give an example, the fashion world same as the technology world is growing at a very high pace. It is very common to hear someone saying I need to buy a Gucci or Louis Vuitton bag or shoes. Focus on the word need. Do you really need a designer bag? What purpose does a bag serve? To carry personal items and may be secondarily act as an accessory, purposes that would also be served by non-designer bags. My point is the consumer’s definition of need, desire and want is skewed.... The aspect of the need to identify with a social group has been at the expense of individual identity. Who are you as a person? What values do you uphold in life? And what do you deem to be important, quantity of â€Å"stuff† or quality of life? Very many individuals have conformed to societal expectations that they have long forgotten their own expectations. People tend to live for others and everyone is turning into a â€Å"people pleaser†. With such an attitude, the individual gets lost in the crowd. This is by no means meant to glorify radicalism. It is simply advocating for people to be comfortable in their own skins. Americans did not suddenly become greedy. This did not happen over-nght. It has been a gradual process and the journey back to where they were initially will be gradual as well. That being said, the structural changes for instance the decline of community and social connection, has greatly contributed to the new consumerism. The structures in place na turally class people into different social stratas. For instance, there are neighbourhoods for the affluent and for those who are in the middle class and for the low income earners. The same has aaplied to the recreational places- hotels. If these structures could change, then people would stop classifying themselves and aspiring to move to the next level.

Comparisons of war poems Essay Example for Free

Comparisons of war poems Essay In exploring the portrayal of war in the poetry of Wilfred Owen and Shakespeare one can see the contrasting attitudes and realities of war. In before Agincourt set in 1415 composed by Shakespeare, he portrays the glory and honour in war, whilst Anthem for doomed youth composed by Wilford Own set in 1914 is expressing the meaningless and realistic thoughts of view. In the first stanza which Shakespeare has composed in the poem before Agincourt. He uses manipulating concepts that convey the message that war is a great adventure and that you should die for your country. Whilst Anthem for Doomed youth is doing the exact opposite and tries to convince the reader that war is a horrific ordeal. As the two poems where written in an interval of five hundred years it shows us very clearly the different point of few people had in their perspective time about war. Before Agincourt is a very patriotic and heroic poem. In the first stanza Shakespeare uses a courageous tone. He uses emotional adjectives and verbs to make the reader feel the same as he does. He also uses a lot of positive nouns to create this affect e.g. greater share of honour Gods will. There is not much alliteration or any form of onomatopoeia in the first stanza. The second stanza uses a lot of emphasised words and longer pauses before the next line he also uses repetition of words starting with M. In the last stanza of the poem he does not use any assonance, onomatopoeia and alliteration technics to emphasize his poem. He only uses strong punctuation and pauses to create a very positive approach on war. This poem could be used as a propaganda device. Anthem for Doomed Youth composed by Wilford Owen. In the title of this poem Wilford is expressing that war is negative. Doom is a simile to convey inevitability of death, Doom also uses assonance with the double Os. It has an affect of being scary and threatening. The first stanza uses repetition to add rhythm and onomatopoeias to create a more realistic approach on war. The second stanza uses a lot of repetition and emphasised words. e.g. No mockeries, no prayers nor bells. No mockeries is implying no more joy and that they cant be mocked any more because they have perished. The No is also emphasised to give the poem more rhythm. No prayers nor bells. Is repetition, it also has a sad motive. The tone goes up to give the poem more negativity and sadness by elongating some words. The third stanza uses a rhetorical question to start off with. The mood is a lot softer. This is created by the poet using a softer tone to shorten the Ss, Ps and Rs. He uses repetition to try and enhances the readers sadness and visual imagery. There are also a lot of similes and metaphors used. E.g. pallor, paleness, brows, forehead. In the last stanza there is a vast amount of imagery of death. There is an ethical custom to conclude his poem. Drawing down of blind this is what people at home did when a close relative died. Comparing these two poems reveals that Shakespeares before Agincourt uses a lot less alliteration and repetition making the poem more joyful and honourable for war. In conclusion Shakespeare is totally glorifying war while Wilford more realistically looking at war as a horrifying killer concept. Style wise I prefer Shakespeare poem having a nice ring to its rhythm but the content of his poem is out dated and modern man would find it hard to agree with his idealistic point of views. Personally I can understand Wilfords Owens point of view better then Shakespears. War is a horrifying non justifiable matter and should not be promoted.

A Child Labour In India Children And Young People Essay

A Child Labour In India Children And Young People Essay Child labour is undoubtedly a human rights issue. It is not only exploitative but also endangers childrens physical, cognitive, emotional, social, and moral development. It perpetuates poverty because a child labour, deprived of education or healthy physical development, is likely to become an adult with low earning prospects.[1]This is a vicious cycle which apart from ruining the lives of many results in an overall backwardness in the masses. Moreover, conceptualising child labour as a human rights issue gives the victim with the authority to hold violators liable. Human rights generate legal grounds for political activity and expression, because they entail greater moral force than ordinary legal obligations. Children are right holders with the potential to make valuable contributions to their own present and future well being as well as to the social and economic development of the society and thus they should under no circumstances be perceived as passive and vulnerable. Today, traditionally prescribed interventions against child labour which were welfare based like providing a minimum age for work are being replaced by rights-based approach. A rights-based approach to child labour needs to be adopted which puts internationally recognized rights of children to the center while utilizing UDHR, ICCPR and ICESCR as a supportive framework. Child labour is a condition from which the children have a right to be free and it is not merely an option for which regulating standards must be devised. In this paper we shall firstly trace the slow orientation of child labour laws to include human rights perspective internationally, and then evaluate current Indian laws and policies from a human rights perspective II. A Human rights approach to child labour Initially, scholars were unsure over extending human rights to children.[2] For instance, the 1948 Universal declaration of Human Rights (UDHR) emphasises that everyone is entitled to all rights and freedoms set forth in the declaration but makes no age qualification to the same. So it is unclear whether it extends to children. However, Art.4 of UDHR has been interpreted as prohibiting exploitation of child labour by interpreting servitude to include child labour.[3] In addition, Articles 23 and 26 of the United Nations Universal Declaration of Human Rights seek to guarantee just and favorable conditions of work and the right to education, both of which are violated constantly and globally through the exercise of the worst forms of child labor. In 1966 the International Covenant on economic, social and cultural rights (ICESCR) and International Covenant on civil and political rights (ICCPR) took significant preliminary steps towards modifying human rights according to age, by defining childhood as a state requiring special protection, with rights distinct to those of adults.[4] Even so it was not until 1989 that the Convention on Rights of Children (CRC) clearly spelt out the rights of the child while giving them a special status apart from the adults. Thus, it should not be surprising that early international legal efforts to address child labour tended to be abolitionist in tone and treated as an aspect of labour market regulation.[5] Next, a prioritization approach was adopted where concentration was on the more abusive forms of child labour. So the ILO adopted Convention 182 on the Worst Forms of Child Labor, 1999, aimed at the immediate elimination of intolerable forms of child labor. The convention requires signatories to work with business groups to identify hazardous[6] forms of child labor and introduce time-bound programs for eliminating them. Conventions 138 and 182 are recognised as core International Labour Organization (ILO) conventions but unfortunately human rights groups have done much to criticise it. They argue that this artificial division of hazardous and non-hazardous forms of child labour is artificial and made only for the benefit of labour regulations. Child labour in any form is very harmful and exploitative for the children.[7] Secondly, child labour, as defined by ILO is work done by children under the age of 12; work by children under the age of 15 that prevents school attendance; and work by children under the age of 18 that is hazardous to their physical or mental health. It is an economic activity or work that interferes with the completion of a childs education or that is harmful to children in any way.[8]Such an age based classification is incongruous and is behind time.[9] The right to a childhood cannot be replaced by placing such age barriers which imply at least some work could be done by children at even age 12! Where is the best interest of child seen in such laws? Fortunately, a human rights approach to child labour was soon adopted by Convention on Rights of the Child (CRC) in 1989. Such rules focus not only on the avoidance of harm to children but as well, on regulation of employment relationship in which working children find themselves and beyond that, on rights of children to education and to participate in decisions that affect their lives, including those related to their employment. This holistic view of child labour as only a part of a childs life is principally what sets human rights approach apart from the labour regulation approach.[10] However, some critique of CRC feel that categorizing child labour as a special category has trivialized their rights and have made them weak and in need of an adult advocate. Conversely, the defenders of CRC argue that it is through this classification that children gain more rights with legally recognized interests which are specific to their stage in life cycle. The slavery convention, 1926 and Supplementary convention on abolition of slavery, the slave trade, institutions and practices similar to slave trade, 1956 entered into force in 1957 prohibits slavery like practice under Art 1. In recent times Child labour has been read as a slave like practice as it involves economic exploitation. Since children are more vulnerable than adults and are dependent on their parents, it can be assumed that when they are economically exploited by their parents or by their consent, the decree of dependency necessary for work to b qualified as slavery like practice will be attained in most cases. In the light of ICCPR (art 8(2)) and Supplementary convention on abolition of slavery, the slave trade, institutions and practices similar to slave trade, 1956, Art.4 of UDHR should be interpreted as prohibiting exploitation of child labour as child labour comes under servitude. Child labour also comes under the term forced or compulsory labour in Art.8(3) of ICCPR. The obligations of state parties under art 8 are immediate and absolute. Thus state parties have to prevent private parties from violating child labour norms. Art 24, ICCPR obliges the state to protect children from economic exploitation. III. Convention on rights of child United Nations Convention on the Rights of the Child is the first legally binding international instrument to incorporate a full range of human rights such as civil, cultural, economic, political and social rights for children. The Convention offers a vision of the child as an individual and as a member of a family and community, with rights and responsibilities appropriate to his or her age and stage of development. By recognizing childrens rights in this way, the Convention firmly sets the focus on the whole child. The Convention under Art.32 speaks of economic exploitation of children by making them perform work that is likely to be hazardous or to interfere with the childs education, or to be harmful to the childs health or physical, mental, spiritual, moral or social development. The Convention spells out a childs right to education[11], as well as identifying the forms of harm to which children should not be exposed. Other rights given to children include right to the enjoyment of the highest attainable standard of health and to abolish traditional practices that are prejudicial to childrens health (Article 24), a right to a standard of living adequate for the childs physical, mental, spiritual, moral and social development; parents have the main responsibility for this, but governments are required within their means to assist parents, as well as to provide material assistance and support in case of need(Article 27) and a right to rest and leisure, to engage in play and recreational activi ties appropriate to the age of the child. Article 22 specifies that refugee children have the same rights as all other children. Article 6 of the convention makes it the obligation of the governments to ensure that children are able to survive and develop to the maximum extent possible while Article 11 urges governments to prevent the illicit transfer and non-return of children abroad. Under Article 19, Governments must take action to protect children against all forms of physical or mental violence, injury, abuse, neglect, maltreatment or exploitation, including sexual abuse[12] and must provide special protection and assistance to children who are deprived of their own family environment under article 20. Article 35, requires governments to take action to prevent children from being trafficked while articles Article 36 and 39 requires governments to protect children against all other forms of exploitation prejudicial to any aspects of the childs welfare and to help children recover from exploitation, neglect or abuse (particularly their physical and psychological recovery and return and reintegration into th e communities they come from). Two other provisions in the Convention are also vitally important for working children. Article 3 says government agencies and other institutions taking action concerning a child or children must base their decisions on what is in the childrens best interests. Article 12 emphasises that when a child is capable of forming his or her views, these should be given due attention, in accordance with the childs age and maturity. Other conventions of interest include Optional protocol to the convention on rights of child on sale of children, child prostitution and child pornography and Optional protocol to the convention on rights of child on the involvement of children in armed conflict both adopted in May, 2000. IV. India and its International commitments India has ratified six ILO conventions[13] relating to child labour but have not ratified the core ILO conventions on minimum age for employment (convention 138) and the worst forms of child labour, (convention 182) recognised as the core conventions at the international labour conference which makes it mandatory for the international community to follow certain standards in their crusade against child labour. Nevertheless, India has taken commendable steps to eliminate child labour. The recent right of children to free and compulsory education Act, 2009 and the preceding 86th amendment exemplifies the same. Furthermore, the passing of Juvenile Justice (care and protection) Act, 2006 shows Indias commitment to a human rights approach to child labour. The Act emphasises on looking into the best interests of the child and allows for social reintegration of child victims. In such a scenario India not signing the core labour conventions does not make a difference in the fight against child labour. India is a party to the UNdeclaration on the Rights of the Child 1959. India is also a signatory to the World Declaration on the Survival, Protection and Development of Children. More, importantly India ratified the Convention on the Rights of the Child on 12 November 1992.[14] Other important international initiatives against child labour include the adoption of the first Forced Labor Convention (ILO, No. 29), 1930, Stockholm Declaration and Agenda for Action: States that a crime against a child in one place is a crime anywhere, 1996, establishment of 12 June as the World Day Against Child Labor in 2002 by ILO and the first global economic study on the costs and benefits of elimination of child labour.[15] V. Indian laws on child labour The present regime of laws in India relating to child labour are consistent with the International labour conference resolution of 1979 which calls for combination of prohibitory measures and measures for humanising child labour wherever it cannot be immediately outrun.[16] In 1986 Child labour (Prohibition and regulation) Act was passed, which defines a child as a person who has not completed 14 years of age. The act also states that no child shall be employed or permitted to work in any of the occupations set forth in Part A or in the process set forth in Part B, except in the process of family based work or recognised school based activities. Through a notification dated 27 January 1999, the schedule has been substantially enlarged to add 6 more occupations and 33 processes to schedule, bringing the total to 13 occupations and 51 processes respectively. The government has amended the civil service (conduct) rules to prohibit employment of a child below 14 years by a government employee. Similar changes in state service rules have also been made. The framers of the Indian Constitution consciously incorporated relevant provisions in the constitution to secure compulsory primary education as well as labour protection for children. If the provisions of child labour in international conventions such as ILO standards and CRC are compared with Indian standards, it can be said that Indian constitution articulates high standards in some respects The constitution of India, under articles 23,24, 39 ( c) and (f), 45 and 21A guarantees a child free education, and prohibits trafficking and employment of children in factories etc. The articles also protect children against exploitation and abuse. Equality provisions in the constitution authorises affirmative action policies on behalf of the child. The National child labour policy (1987) set up national child labour projects in areas with high concentration of child labour in hazardous industries or occupations, to ensure that children are rescued from work and sent to bridge schools which facilitate mainstreaming. It is now recognised that every child out of school is a potential child labour and most programs working against child labour tries to ensure that every child gets an education and that children do not work in situations where they are exploited and deprived of a future. Similarly, there are other programmes like National authority for elimination of child labour, 1994 (NAECL) and National resource centre on child labour, 1993 (NRCCL). Recently, government of India notified domestic child labour, and child labour in dhabas, hotels, eateries, spas and places of entertainment as hazardous under the child labour (prohibition and regulation) Act, 1986, effective from 10-10-2006. National human rights commission has played an important role in taking up cases of worst forms of child labour like bonded labour. In 1991 in a silk weaving village of Karnataka called Magdi it held an open hearing which greatly sensitised the industry and civil societies. It also gave rise to new NCLP programmes.[17] VI. Judicial reflections Judiciary in India has taken a proactive stand in eradicating child labour. In the case of M.C. Mehta v. State of Tamil Nadu and Ors[18], this Court considered the causes for failure to implement the constitutional mandate vis- ¿Ã‚ ½-vis child labour. It was held that the State Government should see that adult member of family of child labour gets a job. The labour inspector shall have to see that working hours of child are not more than four to six hours a day and it receives education at least for two hours each day. The entire cost of education was to be borne by employer. The same was reiterated in Bandhua Mukti Morcha v.UOI[19] and directions were given to the Government to convene meeting of concerned ministers of State for purpose of formulating policies for elimination of employment of children below 14 years and for providing necessary education, nutrition and medical facilities. It was observed in both the case that it is through education that the vicious cycle of poverty and child labour can be broken. Further, well-planned, poverty-focussed alleviation, development and imposition of trade actions in employment of the children must be undertaken. Total banishment of employment may drive the children and mass them up into destitution and other mischievous environment, making them vagrant, hard criminals and prone to social risks etc. Immediate ban of child labour would be both unrealistic and counter-productive. Ban of employment of children must begin from most hazardous and intolerable activities like slavery, bonded labour, trafficking, prostitution, pornography and dangerous forms of labour and the like.[20] Also, in case of PUCL v. UOI and Ors[21] children below 15 years forced to work as bonded labour was held to be violative of Article 21 and hence the children were to be compensated. The court further observed that such a claim in public law for compensation for contravention of human rights and fundamental freedoms, the protection of which is guaranteed in the Constitution, is an acknowledged remedy for enforcement and protection of such rights. However, Human rights experts criticise the scheme of payment of compensation envisage in Child labour act and further adopted by the Judiciary with gusto.[22] They say that monetary compensation is like washing away ones conscious which still believes that if a child labour is sent to school he must be compensated for the amount which he might have got if he had worked instead. This only confuses the already divided opinion of the society today which still thinks that poor and needy children are better off working. VII. Conclusions India has done well in enacting suitable legislations and policies to combat child labour. Nonetheless, its implementation at grass root level is very much lacking. The child labour laws today are like a scarecrow which does not eliminate child labour but only shifts it geographically to other places, to other occupations like agriculture which may be less paying or it might be still continued clandestinely.[23] The lack of a specialised enforcement officer leads to lesser attention being given to child labour legislations. Furthermore, many of the child labour programmes remain poorly funded. Child labour is a complex problem which cannot be eliminated without first attacking it at the roots. Thus, poverty, unemployment, lack of social security schemes, illiteracy and the attitude of society need to be tackled first before any progress can be made. A starting point can be to treat Child labour as a human rights problem and discouraging its manifestation in any form. If the society as such sees child labour as a social malaise, we will be much closer at achieving success. Lastly, there is a lot of debate over the age from which child labour should be banned. The ILO conventions do not give a definite age, 14 years seems to be the general understanding but CRC defines a child to be below 18 years. Right to education is for children below 14 years and Child labour is prohibited till age of 14 years. This brings the question as to whether children of age 14-18 years are to be denied basic human rights and are to be left vulnerable.

Abandoning the Constitution in the Fight Against Terrorism Essay

Abandoning the Constitution in the Fight Against Terrorism    During his terms as governor of Texas, George W. Bush made it clear that he was ignorant of the Constitution by denying due process to the people he executed and refusing effective counsel to indigent inmates.   As president, Bush, terrorized by terrorists, is abandoning more and more of the fundamental rights and liberties that he-and his subordinates-assure us they are fighting to preserve. On Thursday, November 15, William Safire-The New York Times' constitutional conservative-distilled Bush's new raid on the Constitution: "Misadvised by a frustrated and panic-stricken attorney general, a president of the United States has just assumed what amounts to dictatorial power to jail or execute aliens. . . . We are letting George W. Bush get away with the replacement of the American rule of law with military kangaroo courts. . . . In an Orwellian twist, Bush's order calls this Soviet-style abomination 'a full and fair trial.' " What Bush has done by executive order-bypassing Congress and the constitutional separation of powers-is to establish special military tribunals to try noncitizens suspected of terrorism. Their authority will extend over permanent noncitizen American residents, lawfully living in the United States, as well as foreigners. The trials will be held here or in other countries-like Pakistan or "liberated" Afghanistan-and on ships at sea. The trials will be in secret. There will be no juries. Panels of military officers will be the judges-with the power to impose the death penalty if two-thirds of these uniformed judges agree. There will be no appeals to any of the sentences. (Even in regular court martials, judges must rule unanimous... ... Supreme Court (Olmstead v. United States, 1928), foreshadowed the advent of George W. Bush: "Our Government is the potent, the omnipresent teacher. For good or ill, it teaches the whole people by its example. Crime is contagious. If the Government becomes a lawbreaker, it breeds contempt for law; it invites every man to become a law unto himself; it invites anarchy. . . . To declare that in the administration of the criminal law, the end justifies the means . . . would bring terrible retribution. Against this pernicious doctrine this Court should resolutely set its face." In 1928, the Supreme Court agreed with the government's subversion of the Fourth Amendment's privacy protections-setting the initial stage for the current vast expansion of electronic surveillance by the Bush administration-and not only over suspected terrorists. The Court has another

Initiation and Maturity in John Updike A&P

In John Updike’s short story â€Å"A&P†, the main character, Sammy, is a young man working for a grocery store over the summer. When he is confronted by a trio of young women shopping the store wearing nothing but their bathing suits, Sammy is keenly interested, as any male teenager would be.He realizes that, in a small town grocery store in the 1960s, such attire is not socially acceptable, yet his hormones dictate that he follow their every move with his eyes and contemplate the adverse reaction of others in the store.â€Å"A&P† is a story about initiation into adulthood because by standing up for the girls against his boss’s rudeness, Sammy finds his own voice for the very first time. He realizes he is entitled to his own opinion, and that rebelling against authority figures brings personal satisfaction, but it will also be difficult for him to be complacent in other jobs in the years ahead.At nineteen, Sammy is old enough to know what society expects f rom him but he is also young enough to feel a sense of dissatisfaction with the dictates of his elders. As he thinks when Lengel is chastising the girls, â€Å"Policy is what the kingpins want. What the others want is juvenile delinquency† (Updike, 35).In other words Lengel is the kingpin, in control of the policy, while Sammy is part of â€Å"the others† who merely want a glimpse of a girl’s anatomy not normally revealed. It is Sammy’s view that his boss’s policy is without merit and he tells Lengel so. This is a defining moment in Sammy’s life in that it is the first time he defends his beliefs, which are contrary to authority, by clearly stating his own opinion.Sammy also finds some satisfaction in rebelling against his boss. He wants his statement, â€Å"I quit† (Updike, 35) to be heard by everyone in the store – his co-worker, the girls, the other patrons. In this way, he can make a rather dramatic exit and prove he is in control of his own life. The idea of being a rebel appeals to Sammy. He wants to shout his newfound maturity to the world; he wants to see everyone’s reaction to this initiation into adulthood.Sammy does two things which allow him to grow during the course of the story – he states his opinion and he acts in a rebellious manner. He has a realization regarding â€Å"how hard the world was going to be to me hereafter† (Updike, 36) and it is this which best expresses his maturity and signifies the beginning of his initiation into adulthood.Work CitedUpdike, John. â€Å"A & P.† Literature: Reading Fiction, Poetry, and Drama. Ed. Robert DiYanni. 6th ed. Boston: Mc Graw Hill, 2007. 32-36.   

Rfid in Pharmacy …

RFID in Pharmaceutical Industry In 2004, US Food and Drug Administration (FDA) has called for the implementation of RFID technology to track the distribution of prescription drugs in order to protect the medical supply chain from counterfeit drugs by 2007. Initially, California State Board of Pharmacy has mandated RFID technology but later extended implementation date until 2015. In 2007, Kalorama Information predicted in a report that market for RFID solutions in pharmaceutical industry would worth around $3. bn by 2012, but this got affected by the current global recession, extension given by California State Board of Pharmacy, and other challenges regarding implementation of RFID. A new research report of Jan 2010 revised the market for RFID products and services in the pharmaceutical industry that it will be worth $884m (â‚ ¬631m) in 2015. In 2008, RFID market was worth around $112m and predicted value of around $884m in 2015, with a compound annual growth rate (CAGR) of 34 pe r cent. Of the current market, 60 per cent is believed to be generated by hardware, with the remaining 40 per cent coming from software and services. RFID Cost As of today, a RFID tags, which is passive only (read-only) can store up to 2KB of data (96bit Serial Number), can cost up to 40 cents US. In case of an active tag (read and write) can cost between $5 to $10, depending upon the material and type of tag. Benefits/Potentials of RFID Counterfeiting Help in fighting against counterfeiting. The World Health Organization (WHO) estimates that about 6 percent of the world’s drugs are counterfeit. Fake prescription drugs costs Pharmaceutical companies around US$30 billion each year. Patient safety This is also related to counterfeiting, as fake drugs may look and feel like the real thing, but they are not. A report by WHO indicated that about 93 percent of cases it tracked didn’t have the correct amount of active ingredients. Brand protection Brand protection is very important for drug manufacturers, as single product-tampering incident can wreak long-term havoc on a company’s reputation. Operational efficiency Easy to identify expired or damaged products, and also they can be monitored not to enter into another supply or order. Retailers and distributor can have a better and clear understanding of inventory in warehouses. RFID Drivers for the Pharmaceutical Industry RFID presents the potential to provide tremendous benefits to the pharmaceutical and health care industries. Some of the key benefits projected with the use of RFID include: †¢ Drugs could be identified easily even if they are inside a container. †¢ Counterfeit drugs could be identified easily. †¢ Assurance that the ID on the bottle has not been forged or mislabeled. †¢ Helps in keeping track for drug’s expiry. †¢ Helps in fighting against products from being re-imported and resold at lower cost, which were exported to other developing countries. Unlike bar codes, RFID do not required to be in line-of-sight to read product information. †¢ If implemented across the whole supply chain, product movement and location can be tracked remotely. †¢ More information can be stored on RFID chip and unlike bar code prints, RFID chips can survive harsh conditions. †¢ Provides ability to reads more products per second as compare to bar code scanning procedure, requiring less human involvement. †¢ Increased potential for reducing clinical trial times by reducing errors and improving delivery accuracy. [pic] RFID Challenges for the Pharmaceutical Industry Lack of standards in technology i. e. whole supply chain should be using same standard. †¢ Unclear or poor businesses case about return-on-investment for pharmaceutical companies †¢ Wide spread deployment of RFID technology throughout the supply chain. †¢ Cost of implementing RFID infrastructure is very high, which is not attractive for distributors with low profit margin. Passive tag price ranges from 40 cents to $1 USD. †¢ A major retailer will have to invest around $400K at each distribution channel. †¢ Integration issue of RFID with current applications and technical infrastructure. Concerns over which RFID solution to pick which is flexible enough to accommodate multiple business processes. †¢ In case of hundreds of read per second, concerns over data quality and synchronization, if tag has been read multiple times or no read at all, or data error while reading and etc. †¢ Privacy and security concerns such as eavesdropping, tracking attack, fraudulent tags and readers, physical tamper attacks, denial of server (DOS) attacks, how much and what information drug manufacturer or supplier will store on tags and etc. [pic] [pic] References: ttp://www. tompkinsinc. com/publications/competitive_edge/articles/02-04-RFID_Pharma. asp http://www. ascet. com/documents. asp? d_ID=3435 http://www. rfidjournal. com/article/articleview/2435/1/1/ http://scm. ncsu. edu/public/facts/facs030123. htm http://www. aimglobal. org/technologies/rfid/rfid_faqs. aspl http://www. atkearney. com/index. php/Publications/busting-the-myths-of-pharma-rfid. html â€Å"Radio frequency identification technology: applications, technical challenges and strategies† by Suhong Li, John K. Visich, Bashee r M. Khumawala, Chen Zhang.

The Incredible Hulk Review

{draw:g} â€Å"10 out of 10† says everyone! If not it is because they must be green with envy at the magnum opus that was synthesised by Louis Leterrier himself! But still no contest to the first film. â€Å"Unleash the fury† was the tagline for the intellectual production, which is â€Å"The Incredible Hulk† we can certainly say the viewers were filled with fury when the film came to an abrupt and odd ending when the wrecked city faded away with no questions answered. The film was far from incredible, I would say†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ unconceivable and that alone wouldn’t put a smile on my face. The film opens with the traditional Marvel trademark guarantying another larger-than-life, adrenaline filled and gleaming adaptation summoned from Stan Lee’s genius psyche. We have a glance into the terrible accident that ruined Bruce Banner’s (Edward Norton) life, a brilliant (or terrible? ) experiment involving gamma radiation that renders a monstrous alter-ego that convenes when Bruce’s anger meter reaches boiling point. We witness where he has been lowered to; a favela in Brazil where the fear of being shipped off to a Government facility to be experimented on dominates his every thought. We see a little box that reads: Days without Incidence: 145. His efforts to hide himself from recognition have failed him when a single drop of blood oozes from his finger and we get a close up of the betraying blood as it cascades towards the empty bottles, Louis’s camera shot created the effect of a dramatic fall because of the sheer speed at which the blood fell. The Government catch way of the concealed fugitive and the chase is on. The battle begins in the streets of the favela town and the end is inevitable. Yes, the hulk does demonstrate his effortless ability to destroy and exterminate things and yes, the Government agents go flying†¦.. But after the big brawl that trashed the town and left all Government agents hospitalised Bruce finds himself randomly in North America and the little box comes up again: Days without incidence: 0. He ventures to Culver University: were the hulk was born. He accidentally meets the love of his life, Betty (Liv Tyler) who was dating psychiatrist Leonard Samson (Ty Burrel) who is swiftly aborted when her eyes find themselves staring at Bruce, the connection is rapidly re-established. They seem to fall helplessly in love and their journey starts to try finding a cure in the hands of Mr Blue†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ In the intervening time a Government soldier named Blonsky (Tim Roth) has been put forward for a test to bestow the powers of the incredible hulk; enhanced strength, speed, agility, reflexes, endurance and healing. without the defect of massive size and loss of control. He slowly obtains the urge to become more powerful once he saw what the Hulk could do in a brilliant scene where Bruce had been driven to a glass bridge and gassed shadowing the talented Bruce to renovate into the highly powerful Hulk, the camera shot –A big close up- was effective because it slowly zoomed in to add anticipation to see what was going on in the glass bridge, Bruce is rapidly angered and he metamorphosis’s to the hulk then a huge green hand pounds against the glass, the soldiers pupils dilate at the fear inside them. The soldiers run like ants compared with the hulk when he smashing the glass and its integrate with one swoop. They learn that Sterns has developed a possible antidot that may cure Banner's condition, or merely reverse each individual transformation. After a successful test, Sterns reveals that he has synthesized Banner's blood sample (which he sent from Brazil) into a large supply with the intention of using it to bring humans to the next evolutionary level. Appalled by what Sterns had done and fearful of the Hulk's power falling into the wrong hands, Banner attempts to convince Sterns to destroy the blood supply, but he is attacked by Ross' forces and taken into custody with Betty. While Sterns is interrogated by a female soldier about his work, Blonsky strikes her down and demands that Sterns inject him with Banner's blood sample, as he covets the awesome power of the Hulk. Sterns warns that the combination of the super soldier formula (which Blonsky has overdosed on, slightly deforming his skeleton) and a gamma treatment would be an unpredictable combination that could turn him into an â€Å"abomination†. Unconcerned, Blonsky forces Sterns to administer the gamma charge, and he mutates into a hideous monster, with strength and power that surpasses that of the Hulk, but retaining Blonsky's intelligence and personality. He knocks Sterns aside and escapes, rampaging through the city to draw the Hulk out. At the lab, an irradiated sample of Banner's blood-derivative drips into an open wound on Sterns' temple, causing his head to mutate and expand, much to his delight.