Operational Difference †Major company stake is owned by franchises Essay Example for Free

Operational Difference – Major company stake is owned by franchises Essay As I went through the historical span of Burger King History, the franchises of Burger King played a major part in expansion of the parent company from the early 1960’s till date. The relation of franchises and management has always been influential and significant in success and failures of Burger King History. Primarily, the company operated with major investment from franchises and minimal from the company, so the decisions and relationship with franchises was crucial. Flame broiler a unique device that improved with decades in Burger King history The company was set-up on the basis of the oven called ‘Insta-broiler’ for cooking burgers. The purpose had been inspired from McDonald’s speedy service. It was further mechanised into a gas grill without changing patties and self functional by means of a conveyor belt. Further, the device was also customised and technologically advanced to produce Chicken sandwich, Chicken Whopper, Veggie burger, etc. Drive –thru service The company though was working hard on franchises and unique device to meet operational needs; it was mainly oriented to meet demand of production at ‘Drive-thru’ restaurants. This was because the company had major part of its sales revenue i.e. 70 % from ‘Drive-thru’ operations. Later this competence was adapted by McDonald and other competitors as well. However the effectiveness and efficiency of Burger King’s ‘Drive-thru’ was easily highlighted. Competitive methods of Burger King The purpose of its competitive strategy is to build a sustainable competitive advantage over the organization’s rivals. It defines the fundamental decisions that guide the organization’s marketing, financial management and operating strategies. As there were many significant changes in the history of Burger King, eventually there were different competitive methods used in different span in history. Some of the significant competitive methods are listed as follows: 1} Initial decade in Burger king’s history, ‘Insta-broiler’ a device competitive in making burgers and technological advancements in the same gave it a competitive advantage. 2} High amount of franchises worldwide executed major ownership stake and customised operations in the outlets. This was tightened and a new company structure was formed, followed by a new competitive aptitude. [Year 1963 -1967] 3} Push sale approach led increase in competitive breakfast market and thus improve in position in market. Burger King moved to second position in US fast food market after McDonald. [Year 1982-1985] 4} Launched a Burger King Kids Club program that help the company to increase sales and successful entry into a new market segment. [Year 1990-1995] 5} Introduction of a TURNAROUND PLAN named ‘Go Forward Plan’, which was significant to attain objectives like increasing profit, create a customer image, teamwork, etc.[Year 2000]. One more advantage Burger King introduced was ‘Revamped Chicken Whopper’, helpful to compete with other competitors. Burger King McDonald’s (BK is simply not as big as McD) Some of the basic company facts and objectives of both the companies, help us understand how Burger King is not as big as McDonald’s in global terms. Facts Burger King McDonald Founder 1941 by Richard and Maurice McDonald 1953 by Keith J.Cramer Present chain 12,150 outlets in 50 states and US territories and 74 countries More than 31,000 outlets in 119 countries Revenue $2.5 Billion Number of employees 360,000 employees 1,500,000 employees (1.5 million) Customers 11.8 million customers daily worldwide 58 million customers across the globe Products offered Flame-broiled burgers including the Whopper, Burger King also offers chicken sandwiches, fish sandwiches, French fries, onion rings, salads, chicken fries and Croissanwiches for breakfast. McDonald’s predominantly sells hamburgers, various types of chicken sandwiches and products, French fries, soft drinks, breakfast items, and desserts. In most markets, McDonald’s offers salads and vegetarian items, wraps Calorie content A Burger King Double Whopper has around 920 calories A McDonalds Big Mac consists of 540 calories Objectives Burger King McDonalds Market share 21.9 % in US fast food industry 44% in US fast food industry Value for money More bigger product for reasonable price Product size is smaller with inexpensive price Franchising More than 90 % of the outlets are franchised A little less than 30 % Suppliers The suppliers vary with various franchise in different locations worldwide. McDonald chooses best suppliers and type and quality of meat varies with country culture. Advertising The BK adverts were quite confusing and sending wrong messages in potential market which affected cultural values and also brand image at times. McDonalds often had appropriate ways of advertising and were supportive to increase sales and popularity of the brand. Issues relating to Burger King The case study is very critical in understanding the issues related with Burger King’s history. Some of the prominent issues from past to present can be listed as follows: Franchise management – The company found it difficult to manage more than 90% franchise in the business of Burger King products and services. Crucial reason was also the percentage of stake ownership , which was initially 38% and was improved to 42% by Donald Smith, former McDonald executive. Changes in leadership – The history of Burger King marked approximately 20 changes in management. The changes in short term span affected oragnisation focus over goals and objectives, affected brand image adversely and lacked consistency in operation. Unhealthy food – The Company came prominently in highlight during the era from 2003 as potential customers had responded to be health conscious. The period marked spread of mad-cow disease and obesity levels among children was a rising concern. Market recession – The US economy faced economic recession from 2006 and needs brand to take effective measures to sustain and avoid losing loyal customers to competitors. Recommendations for future development in UK The Burger King opened its first branch/outlet in UK in 1977 on Coventry Street in London. Since then till date Burger King has 654 restaurants in UK ( out of which 73 are owned) whereas it has 139 ‘drive-through’ restaurants. Considering the present fast food environment in UK, following recommendations come in lime-light: HEALTHY FOOD – Burger King UK has currently many problems within the environment in company and surrounding, however one of the prime concern is healthy food. The company needs to produce fast food with less saturated fats and salt content. The problem of obesity in UK is high as well and addressing to this concern is the need of demand to survive over the competitors. PRIME LOCATIONS and EVENTS – Burger King needs to increase its influence and market share in UK, by serving at prime hot spots as well as at travel destinations. The presence of Burger King on high streets and at various national rail stations and airport is reasonable, however it needs to be accessible at hot tourist spots and business oriented commercial areas. SPEED – Burger King needs to increase its speed of delivering products and services to customers, as it has been competing with McDonalds over more than 50 years and still lacks speed during peak periods. Speed in operations helps to generate revenue in coping zone. Schools of strategy – Burger King’s evolution (analyse critically) Strategy formation is judgmental designing, intuitive visioning, and emergent learning; it is about transformation as well as perpetuation; it has to include analyzing before and programming after as well as negotiating during †¦Ã¢â‚¬  – Henry Mintzberg However there is a difference in perspective leading to strategy arguments. Mintzberg identified this and tried to debate and answer different perspectives through his 10 Schools of Strategy/Thinking. The burger King History prominently highlights two of them, explained as follows: 1] The Power School – Strategy Systems as Processes of Negotiation According to the power school, strategy systems are described to be mainly shaped by power and politics, whether as a process inside the enterprise itself or as the behaviour of the enterprise as a whole within its external environment. Strategies that may result from such processes tend to be emergent in nature, and take the forms of positions and actions more than perspectives. On the one hand parts of the power school (‘micro power’) see strategy making as the interplay, through persuasion, bargaining, and sometimes through direct confrontation, among narrow scope interests and shifting coalitions, with none dominant for any significant period. On the  other hand other parts of power school (‘macro power’) see the enterprise as promoting its own welfare by controlling or cooperating with other enterprise (such as Franchises), through the use of strategic manipulation as well as collective strategies in various kinds of networks and alliances. EXAMPLE – Burger King at different period in history, tried to take control over franchises by executing greater control over their operations and direct confrontation with various industry giants/ suppliers. These various processes implemented to achieve power through strategy highlights ‘THE POWER SCHOOL’. 2] The Configuration School – Strategy Systems as Process of Transformation The school follows a formation approach wherein the organisation is transforming into one type of decision making structure into another. The school interrupts the period of stability by some process of transformation. It has configuration of strategy formation from other nine schools which are – Design school – Strategy formation as an architecture process Planning school – Strategy formation as a formal process Positioning school Strategy formation as an analytical process Entrepreneurial school – Strategy formation as a visionary process Cognitive school – Strategy formation as a mental process Learning (or Emergent) school – Strategy formation as an emergent process Power school – Strategy formation as a process of negotiation Cultural school – Strategy formation as a collective process Environmental school – Strategy formation as a reactive process The school recognises a appropriate combination of any one or more of them taking into context a particular type. EXAMPLE – Burger King history marks use of Positioning school in year 1980 -1983 to create a brand image and achieve second position in US fast food market. Click here to Continue Reading this Article Rate This Article Tags: burger king, free essay Category: Business, Free Essays Similar Articles Kicl students’ perceptions on the consumption of McDonalds, KFC and Burger Kings Analysis of Marks Spencer’s International Strategy Role of Advertisement and Sales Promotion in ELP: Subscribe If you enjoyed this article, subscribe to receive more just like it. Including student tips and advice. Subscribe via RSS Feed Connect on Facebook Follow Us on Twitter Connect on LinkedIn Connect on YouTube Click here to ask a question about this article.  « Management Function: Critical Analysis of the role of a modern industrial manager Shareholder-Wealth Maximization model (SWM): a Financial Report on Luton Brickworks Plc.  » Similar Articles Kicl students’ perceptions on the consumption of McDonalds, KFC and Burger Kings Analysis of Marks Spencer’s International Strategy Role of Advertisement and Sales Promotion in ELP: Analysis of Marks and Spencer’s Past Failures and Present Developments Strategic Analysis of Marks and Spencers Plc (MS) Looking for Something Similar? Get Student Advice We send regular advice and updates for students. We promise not to spam. Subscribe via RSS Feed Connect on Facebook Follow Us on Twitter Connect on LinkedIn Connect on YouTube

Survey of American Literature Essay -- American Literature

As a survey of American literature there are many influential and celebrated authors. Jack Kerouac has become a well known writer whose nontraditional style has led him to fame. In Jack Kerouac’s writings, he used a stream of consciousness, spoke chaotic and randomly, and used long run on sentences. In â€Å"Big Sur†, Kerouac uses run on sentences that reach around 9 lines long. In the conservative 1950s, his stream of consciousness approach to writing was unheard of. Kerouac’s style was revolutionary for his time. Kerouac is, â€Å"regarded as a liberator of prose and champion of idiomatic American expression† (Baym 2542). Robert Frost was a well known, Pulitzer Prize winning author. Frost was known for his realistic style and portrayal of rural life. He used life in New England to analyze the complex social and philosophical themes present during the early twentieth century. Frost found beauty in nature and used it in his poetry. In the gist of Jack Kerouac, â€Å"The Road Not Taken† could be written as this: I came across two roads that diverged in a yellow wood---I was sorry I could not travel both since I was only one traveler; I stood there looking down one path as far as I could to where it bent in the undergrowth and then I took a look down the other path which seemed just as fair, being all grassy and wanted wear, but really both paths had been worn about the same. That morning both lay equally covered in leaves and I decided to keep the first for another day, and knowing how way lead on to way, I doubted if I should ever decide to come back. As I am I telling this tale, I tell it with a sigh; somewhere a long long time ago while in the woods, two roads diverged in front of me, I decided to take the one less traveled and that re... ... for someone, and finding a means for success. These are important lessons to be learned, which can be applied to in life. Works Cited Baym, Nina, Ed. â€Å"Modernism† Norton Anthology of American Literature Shorter 7th Edition. New York: Norton, 2008. 1260-1262. Baym, Nina, Ed. â€Å"Emily Dickinson† Norton Anthology of American Literature Shorter 7th Edition. New York: Norton, 2008. 1197-1200. Baym, Nina, Ed. â€Å"Jack Kerouac† Norton Anthology of American Literature Shorter 7th Edition. New York: Norton, 2008. 2542-1543. Baym, Nina, Ed. â€Å"Robert Frost† Norton Anthology of American Literature Shorter 7th Edition. New York: Norton, 2008. 1951-1952. Cahan, Abraham. â€Å"A Sweatshop Romance† Baym 1661-1670 Dickinson, Emily. â€Å"479: Because I Could Not Stop for Death† Baym 1214- 1215. Frost, Robert. â€Å"The Road Not Taken. Baym 1960. Kerouac, Jack. â€Å"Big Sur.† Baym 2544.

Psychology: Human Memory Essay

The article addresses the problems of interference as related to implicit memory. The study reveals the inconsistencies of the previous studies in the area of explicit and implicit memory, and the impact of interference on the memory performance. The authors of the article analyze the three major studies conducted in previous years. Lustig & Hasher (2001) refer to interference as â€Å"a primary source of forgetting and a major focus of memory research†. Previous research has proved that implicit memory is immune to interference, but there is no evidence whether earlier studies have referred to proactive or retroactive interference. The results of the previous research have determined the different patterns of interaction between explicit memory, implicit memory, and interference mechanisms. This difference was later used to suggest that explicit and implicit memory tasks measure different forms of memory and act within different systems of the brain. Despite the clear evidence that implicit memory is immune to interference, Lustig & Hasher (2001) suggest that this evidence is impaired by using wrong methods of research: the authors emphasize the importance of differentiating between target and nontarget memory responses. Lustig & Hasher (2001) have designed a new study, â€Å"in which each fragment presented at test could be completed only by one previously presented target word†. The authors have utilized the three-group study design: in the interference group, the nontarget items were similar to the correct completions; for the control group, nontarget items were unrelated to the test fragments; the third group was used as a baseline and received only test fragments. The control and interference group participants viewed a list of words divided into the two groups of target and nontarget items. The list was followed by a set of exercises to be completed by both groups (word-fragment test). Lustig & Hasher (2001) used planned comparisons to analyze the results of the fragment-completion test. â€Å"The critical question was whether orthographically similar nontargets impaired implicit memory for the target words† (Lustig & Hasher, 2001). Although the control and interference groups have displayed better achievements in fragment-test as compared to the baseline group, the successes of the interference group members were negatively impacted by their exposure to the list of nontarget words. Thus, implicit memory was impacted by interference mechanisms. The authors have analyzed the proportion of incorrect answers as impacted by the group exposure to nontarget words. The results have shown an increasingly great number of intrusions of the non-target words in the interference group as compared to the control and baseline groups.   The results of the study, combined with the previous research results, have led to the conclusion that explicit memory cannot be the only critical factor in determining the presence of interference. On the contrary, the combination of the explicit and implicit memory responses determine the exact patterns of interference and their impact on human memory. Lustig and Hasher (2001) clearly demonstrate that implicit memory is not immune to interference. In addition, the researchers create a new vision of the critical boundary condition for interference, which â€Å"is similarity between critical and nontarget items, not deliberate retrieval† (Lustig & Hasher, 2001). Discussion questions 1. How is the interference phenomenon discussed in earlier studies? 2. Is there any unilateral evidence that implicit memory is immune to interference? 3. Why is the similarity between target and nontarget items potentially important for the investigation of interference and its impact on implicit memory mechanisms? 4. How has the use of fragment-completion test been beneficial for the discovery of interference impact on implicit memory? 5. In the light of the current research results, how can we define a critical boundary condition for interference?

Strange Behavior and Ghosts in Hamlet by William Shakespeare

Throughout the play ‘Hamlet‘, we see that the protagonist seems troubled and quite isolated. The Shakespearean play is believed to have been first performed between 1600 and 1601 but not published until 1603. Hamlet is the young prince of Denmark, his mother Gertrude married her brother-in-law shortly after her husband (Hamlet’s father) died. In the Elizabethan era many people believed in supernatural forces and this is displayed within the play when Hamlet’s father returns as a ghost. Many people would argue that Hamlet is possessed and his madness and strange behaviour is partly due to his father’s death and his reoccurrence as a ghost. From the beginning of the play Hamlet seems as if he is emotionally unstable and unable to cope well†¦show more content†¦This shows that Hamlet wants to die by saying he wished his flesh would melt. Hamlet also feels life is not worth living for example ‘How weary, stale, flat, and unprofitable’. In other words Hamlet feels that committing suicide is a better alternative to life as life is dreary and pointless. In the Elizabethan era most people were strongly religious including Hamlet and his family, this would have deterred Hamlet from committing suicide as it goes against God and the bible. Additionally an Elizabethan audience would have seen Hamlet’s madness as the devils actions whereas a modern audience would understand Hamlet could have had health problems. Sigmund Freud developed his ideas of psychoanalysis in the 1890s and this is when more people became aware of mental illnesses and its treatment. Throughout the play Hamlet displays hatred and impertinence towards women in two main relationships, with Gertrude (his mother) and Ophelia, his previous love. Hamlet’s misogynistic feelings begin with his mother, Gertrude. 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